Role & responsibilities

We are looking for a proactive and creative Digital Marketing Executive to manage and strengthen the organisations digital presence. The role will involve social media management, content coordination, SEO, website updates, digital campaigns, performance tracking, and coordination with internal teams and external agencies.

Key Responsibilities

Social Media Management

- Manage day-to-day presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Prepare and maintain monthly social media and content calendars.
- Coordinate creation of posts, reels, videos, stories and campaign creatives.
- Write engaging captions and digital content aligned with brand guidelines.
- Track comments, messages, engagement and audience growth.
- Identify relevant trends and content opportunities.

Content & Creative Coordination

- Coordinate with graphic designers, video editors, agencies and internal teams for creative development.
- Develop content around services, campaigns, events, awareness days and organisational updates.
- Ensure accuracy, consistency and timely publishing of all digital communication.
- Support photography and video shoots when required.

SEO & Website Management

- Support implementation of on-page and off-page SEO activities.
- Conduct keyword research and identify opportunities to improve organic visibility.
- Coordinate website content updates, landing pages, blogs and service pages.
- Monitor website traffic, keyword rankings and organic performance.
- Work with website/SEO partners to resolve content and basic technical SEO issues.

Digital Campaigns & Lead Generation

- Support digital campaigns for services, packages, recent centres and brand initiatives.
- Coordinate campaign landing pages,



lead forms, WhatsApp and other digital touchpoints.
- Monitor lead generation and campaign performance.
- Coordinate with relevant teams to ensure digital enquiries and leads are appropriately tracked and followed up.

Analytics & Reporting

- Monitor key metrics including website traffic, engagement, reach, follower growth, leads and conversions.
- Use tools such as Google Analytics, Google Search Console and social media insights.
- Prepare weekly and monthly digital marketing performance reports.
- Analyse performance and recommend improvements based on data.

Online Reputation & Brand Presence

- Monitor the organisations presence across Google Business Profiles and relevant online platforms.
- Coordinate responses to online reviews and customer feedback.
- Ensure centre information, contact details, services and other digital listings remain accurate.
- Maintain consistency of brand communication across digital channels.

Preferred candidate profile

- Good understanding of digital marketing and social media platforms.
- Working knowledge of SEO and content marketing.
- Strong written and verbal communication skills.
- Basic understanding of Google Analytics and Google Search Console.
- Familiarity with Canva or similar creative tools is preferred.
- Basic video/reel editing knowledge will be an advantage.
- Strong coordination and time-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Good knowledge of MS Excel/Google Sheets and PowerPoint.

Qualification

- Bachelors degree in Marketing, Mass Communication, Business Administration or a related field.
- Digital Marketing certification/ degree will be an advantage.
- 1–4 years of relevant digital marketing experience preferred.

📌 Digital Marketing Executive (New Delhi)
🏢 Mahajan Imaging
📍 New Delhi