Role & responsibilities:

- SEO & Organic Leads - Keyword research, on-page/technical/local SEO, GSC & GA4 tracking, content strategy driving the search website enquiry journey.
- WordPress - Build and edit pages independently, manage plugins, basic HTML/CSS, forms/CTAs/tracking, site speed and health.
- Landing Pages & CRO - Build high-intent landing pages; analyse performance, fix drop-offs, continuously improve conversion.
- Social Media - Own organic strategy and content calendar; grow relevant reach; drive traffic and enquiries; track and optimize.

Preferred candidate profile: Hands-on, analytical, proactive, and outcome-focused someone who treats traffic, rankings, followers and engagement as indicators, not the goal. Bachelor's in Marketing/ Business/ Communications preferred; 2-4 years' experience preferred, but robust demonstrated results can outweigh years.

Required Skills:





- Hands-on SEO (keyword research, on-page, technical, local) + GSC/GA4 + competitor/SERP analysis.
- WordPress: independent page building, plugins, basic HTML/CSS.
- Landing page creation and conversion optimization.
- Organic social media management and growth.
- Strong analytical, self-directed execution.

Preferred: healthcare/home-care industry experience; proven track record of organic enquiry growth.

Key KPIs:

- Growth in qualified organic enquiries (website + social).
- Organic visibility, keyword rankings, and traffic growth.
- Landing-page and website conversion rate.
- Social media growth and engagement quality.
- Website/SEO health and execution speed.

📌 Digital Marketing Executive (Kolkata)
🏢 Nidek Medical India
📍 Kolkata