Digital Marketing Executive

Company: Kerala Thingz

Location: Kerala, India

Job Type: Full-time

Experience: 1–3 years

Department: Marketing

About Kerala Thingz

Kerala Thingz is a growing consumer brand bringing authentic Kerala food products and traditional flavours to customers across India and international markets. We are looking for a creative and results-driven Digital Marketing Executive to strengthen our online presence and grow our digital channels.

Key Responsibilities

Social Media Management

- Manage Kerala Thingz social media accounts across Instagram, Facebook, and other relevant platforms.
- Plan and maintain a monthly content calendar.
- Create engaging content ideas for posts, reels, stories, and campaigns.
- Coordinate with designers/content creators to develop high-quality creatives.
- Monitor social media trends and identify opportunities to increase engagement and reach.
- Track social media performance and prepare regular reports.
- Engage with followers, respond to comments/messages, and maintain the brand voice.

SEO & Content Marketing

- Develop and implement SEO strategies to improve organic visibility and website traffic.
- Conduct keyword research and identify relevant search opportunities.
- Optimize website pages, product pages, blogs, titles, meta descriptions, and other on-page elements.
- Create and optimize SEO-friendly content.
- Monitor keyword rankings, organic traffic, and other SEO performance metrics.
- Identify technical and on-page SEO issues and coordinate with the development team when required.
- Perform competitor and market research to identify content and SEO opportunities.





Other Digital Marketing Activities

- Support digital marketing campaigns across Google, Meta, and e-commerce platforms.
- Analyze campaign and website performance using relevant analytics tools.
- Stay updated with digital marketing, social media, SEO, and e-commerce trends.

Requirements
- 1–3 years of experience in digital marketing, social media management, or SEO.
- Strong understanding of Instagram, Facebook, and social media marketing.
- Good knowledge of SEO, keyword research, and on-page SEO.
- Experience with tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, or similar tools is an advantage.
- Good content writing and communication skills.
- Creative mindset with an understanding of current social media trends.
- Ability to analyze data and convert insights into actionable strategies.
- Basic knowledge of Canva or other creative tools is an advantage.
- E-commerce experience is a plus.

What We’re Looking For We’re looking for someone who is creative, proactive, and comfortable taking ownership of digital marketing activities. You should be able to balance creative content creation with data-driven SEO and performance analysis.

Why Join Kerala Thingz?

- Opportunity to work with a growing Kerala-based consumer brand.
- Hands-on experience across social media, SEO, e-commerce, and digital marketing.
- Opportunity to experiment with recent content and growth strategies.
- Collaborative and growth-focused work environment.

Apply now and be part of Kerala Thingz's digital growth journey. Pay: ₹14,000.00 - ₹20,000.00 per month

Work Location: In person

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