Digital Marketing Executive

Company: Lamppost Digital

Location: Tiruchirappalli – Work from Office

Employment Type: Full-time

Experience: 1–3 years

About the Role

Lamppost Digital is looking for a hands-on Digital Marketing Executive who can execute digital marketing activities across social media, content, SEO, campaigns, and reporting.

The candidate should be organised, creative, comfortable using digital tools, and capable of completing assigned work independently within the agreed timeline and quality standards.

This role is suitable for someone who has worked on live brands or client accounts and wants to grow through exposure to strategy, technology, marketing automation, and different industries.

Key Responsibilities

- Execute monthly digital marketing plans for assigned brands and client accounts.
- Research industries, target audiences, competitors, content trends, and campaign opportunities.
- Support the preparation of social media calendars, campaign plans, and content ideas.
- Write or refine social media captions, creative copy, website content, and campaign messages.
- Prepare clear briefs for graphic designers, video editors, and web developers.
- Coordinate with internal team members to ensure timely completion of creatives, videos, content, and campaigns.
- Schedule and publish approved content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Monitor comments, messages, reviews, and audience engagement.
- Perform basic SEO activities, including keyword research, content optimisation, on-page updates, internal linking, and performance tracking.
- Support the setup and monitoring of Meta Ads and Google Ads campaigns.
- Check campaign budgets, reach, engagement, traffic, leads, and conversions.
- Use GA4, Google Search Console, Meta Insights, and other platform data to prepare reports.
- Highlight significant performance observations and suggest practical improvements.




- Update project tasks, progress, timelines, and completion details in the company’s project-management tools.
- Maintain proper records of content, approvals, campaign activities, reports, and client inputs.
- Use AI tools responsibly for research, ideation, drafting, and analysis, with proper verification and refinement.
- Follow company SOPs, brand guidelines, approval processes, and quality standards.

Required Skills

- Practical understanding of digital marketing fundamentals.
- Hands-on experience in social media marketing and content execution.
- Ability to research, plan, write, coordinate, publish, and report.
- Basic knowledge of SEO, keyword research, and website content optimisation.
- Familiarity with Meta Ads, Google Ads, or other paid campaign platforms.
- Working knowledge of Meta Business Suite, Google Analytics, Google Search Console, Canva, and WordPress.
- Good written and verbal communication skills.
- Strong attention to detail and the ability to check work before submission.
- Ability to manage multiple tasks and meet deadlines.
- Willingness to take responsibility for assigned deliverables and apply feedback.

Preferred Skills

- Experience working in a digital marketing agency.
- Experience handling live business or client accounts.
- Knowledge of email marketing, CRM, WhatsApp marketing, or marketing automation.
- Basic video content planning or reel ideation skills.
- Familiarity with Asana, Clockify, Ubersuggest, Brevo, or similar tools.
- Relevant certifications in digital marketing, Google Ads, Meta Ads, SEO, or analytics.





Experience and Education

- 1–3 years of relevant hands-on digital marketing experience.
- Candidates should be able to demonstrate work completed for brands, businesses, or client accounts.
- Any relevant degree may be considered. Practical skills, work quality, and execution experience will be given greater importance.

What We Are Looking For We are looking for someone who:

- Takes ownership of assigned work and follows it through to completion.
- Understands that completing a task includes quality checking, documentation, and timely updates.
- Can think beyond copying trends and create relevant ideas for different businesses.
- Uses AI as a supporting tool without submitting unverified or unrefined output.
- Is proactive, dependable, organised, and open to continuous learning.
- Can work collaboratively while also handling assigned responsibilities independently.

Performance Expectations Performance will be evaluated based on:

- Timely completion of assigned deliverables.
- Quality and accuracy of content and campaign execution.
- Consistency in project updates and documentation.
- Ability to follow brand guidelines, briefs, and SOPs.
- Contribution to campaign and content performance.
- Responsiveness to feedback and improvement over time.
- Reduction in avoidable errors, delays, and rework.

Why Join Lamppost Digital?

- Work with brands across different industries and business stages.
- Gain practical exposure to digital marketing, websites, SEO, paid campaigns, analytics, AI, and automation.
- Receive guidance while taking responsibility for real client work.
- Learn through structured processes and practical execution.
- Grow into a Senior Executive, Digital Marketing Lead, or specialised marketing role based on performance and capability.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Tiruchirappalli)
🏢 Lamppost Digital
📍 Tiruchirappalli