We are looking for a creative and results-driven Digital Marketing Executive to manage and grow our online presence for our gold and silver jewellery business. The ideal candidate should have a strong understanding of social media marketing, content creation, digital advertising, and customer engagement.
Key Responsibilities
- Manage our social media platforms such as Instagram, Facebook, YouTube, and WhatsApp.
- Create engaging content for gold and silver jewellery, including posts, reels, stories, videos, and promotional campaigns.
- Plan and maintain a monthly social media content calendar.
- Coordinate product photography and videography for jewellery collections.
- Run and manage digital advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
- Generate quality leads and drive enquiries through social media and online campaigns.
- Monitor campaign performance and prepare regular reports on reach, engagement, leads, and conversions.
- Develop marketing campaigns for festivals, weddings, current collections, offers, and special occasions.
- Respond to and coordinate customer enquiries received through social media and WhatsApp.
- Work closely with the sales team to convert digital enquiries into store visits and sales.
- Monitor competitors and jewellery industry trends to identify new marketing opportunities.
- Improve local online visibility and brand awareness.
- Manage Google Business Profile and encourage customer reviews and engagement.
- Coordinate with graphic designers, photographers, influencers, and other marketing partners when required.