Role & Responsibilities:

- Plan, execute, and optimize digital marketing campaigns across search engines, social media, email, and paid advertising channels.

- Set up, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other platforms.

- Implement on-page and off-page SEO strategies to improve organic rankings and website traffic.

- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.

- Create and manage engaging content for websites, blogs, social media channels, and email marketing.

- Monitor key metrics (traffic, leads, conversions, CPL, ROAS) using Google Analytics (GA4), Google Search Console, and platform analytics tools.

- Coordinate with design, sales, and content teams to build effective marketing collateral and promotional campaigns.

- Maintain and update website content using CMS platforms like WordPress.





- Perform A/B testing and continuously optimize campaigns for better ROI while managing allocated marketing budgets.

Preferred Candidate Profile:

- Experience: 0 to 3 years of experience in Digital Marketing, SEO, PPC, or Social Media Marketing (Freshers with relevant certifications or internship experience are welcome to apply).

- Skills: Hands-on knowledge of Google Ads, Meta Ads, SEO tools, Google Analytics (GA4), and Google Search Console.

- Content & Design: Valuable copywriting skills and basic design skills using tools like Canva.

- Technical & Analytical: Familiarity with WordPress/CMS, basic Excel/Google Sheets, and data reporting capabilities.

- Bonus: Knowledge of AI tools for content creation, research, and marketing automation is an advantage.

- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Digital

Marketing certifications are preferred.

📌 Digital Marketing Executive (Hyderabad)
🏢 Lakkshions It
📍 Hyderabad