Digital Marketing Executive

Company: DPAY CONSULTANCY SERVICES PRIVATE LIMITED

Location: Karaikal

Experience: 2+ Years

Employment Type: Full-Time

About the Role

DPAY CONSULTANCY SERVICES PRIVATE LIMITED is looking for a Digital Marketing Executive with 2+ years of hands-on experience in planning, executing, and optimizing digital marketing campaigns.

The ideal candidate should have practical experience in SEO, Google Ads, Meta Ads, Social Media Marketing, Analytics, Content Marketing, and Lead Generation.

Key Responsibilities

- Develop and execute digital marketing strategies to improve brand visibility, website traffic, engagement, and lead generation.
- Plan, set up, monitor, and optimize Google Ads/PPC campaigns.
- Perform SEO activities, including keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.
- Manage social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
- Create and manage Meta Ads campaigns for lead generation and conversions.
- Monitor and analyze website and campaign performance.
- Track key metrics such as CTR, CPC, CPM, CPL, conversions, and ROAS.
- Create SEO-friendly content for websites, blogs, landing pages, and social media.
- Conduct competitor and market research.
- Prepare regular digital marketing performance reports.
- Work with internal teams to improve lead quality and conversion.
- Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and AI technologies.





Required Hands-On Tools SEO & Analytics
- Google Search Console (GSC)

- Google Analytics 4 (GA4)

- Google Keyword Planner

- Google Trends

- SEMrush / Ahrefs
- Screaming Frog or similar SEO tools

Paid Advertising
- Google Ads

- Meta Ads Manager

- LinkedIn Campaign Manager

Social Media
- LinkedIn

- Instagram

- Facebook

- YouTube

- Meta Business Suite

Reporting & Productivity
- Looker Studio
- Microsoft Excel / Google Sheets

Content & Creative
- Canva

- Basic SEO copywriting
- CapCut or similar video-editing tools
- ChatGPT / Gemini or other AI tools

Candidate Requirements
- Minimum 2 years of professional experience in Digital Marketing.
- Strong hands-on experience in SEO, Google Ads, Meta Ads, Social Media Marketing, and Google Analytics.
- Good understanding of SEO and digital advertising best practices.
- Experience in lead generation and conversion optimization.
- Ability to analyze campaign data and make data-driven decisions.
- Good communication and content-writing skills.
- Ability to independently manage digital marketing activities from planning to reporting.

Positive to Have
- Google Ads / Google Analytics certifications.
- Experience in B2B or service-based marketing.
- Experience with WordPress or other CMS platforms.
- Basic knowledge of HTML/CSS for SEO optimization.

How to Apply Interested candidates can share their updated CV at:

[email protected] or

Click Apply

📌 Digital Marketing Executive (Karaikal)
🏢 Dpay Consultancy
📍 Karaikal