– Digital Marketing / Brand Executive

Role Overview

We are looking for a Digital Marketing / Brand Executive to manage digital marketing activities, ecommerce operations, campaign coordination, product promotions, creative requirements, and performance tracking. The role will be responsible for supporting brand growth, improving online visibility, and driving sales through effective digital campaigns and e-commerce initiatives.

Key Responsibilities

1. Digital Marketing & Performance Marketing

- Plan and manage digital marketing campaigns across Google Ads and other relevant platforms.
- Monitor campaign performance, including impressions, CTR, CPC, conversions, ROAS, and overall ad spend.
- Optimise campaigns based on performance data and business objectives.
- Conduct keyword research and monitor search terms for both brand and non-brandcampaigns.
- Identify opportunities to improve website traffic, conversions, and return on ad spend.

2. E-commerce Management

- Manage product listings and ensure accurate product names, pricing, images, descriptions,and other relevant details.
- Coordinate the launch of recent products on the website.
- Monitor product pages and identify opportunities for improvement.
- Support website offers, bundles, discounts, and promotional activities.
- Work on initiatives to improve Average Order Value (AOV) and overall online sales.

3. Creative & Banner Coordination

- Coordinate with designers for website banners, product creatives, social media creatives, andpromotional campaigns.
- Prepare creative briefs based on campaign objectives and product requirements.
- Ensure products are clearly visible and appropriately positioned in creatives.
- Suggest creative concepts, messaging, and communication ideas for product promotions.
- Coordinate revisions and ensure creatives are completed within defined timelines.

4. Product & Brand Promotion

- Identify key products, bestsellers, and hero products for promotional campaigns.
- Develop promotional messaging highlighting product USPs, customer preferences,



and product benefits.
- Coordinate campaigns for new product launches as well as existing product promotions.
- Conduct competitor research and monitor market trends to identify new promotional opportunities.

5. Campaign & Team Coordination

- Coordinate with internal teams, designers, vendors, and other stakeholders for campaign execution.
- Share campaign requirements, product details, creative briefs, and timelines.
- Follow up on campaign and creative deliverables to ensure timely completion.
- Coordinate campaign changes and ensure creatives and promotional activities are approved before going live.
- Maintain effective communication with all stakeholders involved in campaign execution.

6. Reporting & Analysis

- Track digital campaign and e-commerce performance.
- Analyse campaign results and identify areas for improvement.
- Monitor product performance, website traffic, conversions, and sales trends.
- Prepare regular performance updates and highlight key insights to the team.
- Use performance data to support marketing and promotional decisions.

Required Skills

- Digital Marketing
- Google Ads / Performance Marketing
- E-commerce Management
- Keyword Research
- Campaign Optimisation
- Creative Briefing
- Product & Brand Marketing
- Basic Data Analysis
- Competitor Research
- Team & Vendor Coordination
- Solid communication and coordination skills

Tools & Platforms

- Google Ads
- Google Analytics / GA4
- Google Merchant Center
- Shopify / E-commerce Platforms
- MS Excel / Google Sheets
- Canva / Basic Creative Tools

Preferred Candidate Profile

- Experience in digital marketing, e-commerce, performance marketing, or brand marketing.
- Hands-on understanding of Google Ads and campaign performance metrics.
- Good analytical and problem-solving skills.
- Ability to coordinate with multiple teams and manage campaign timelines.
- Strong attention to detail, especially for product listings and promotional content.
- Good written and verbal communication skills.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Dombivli)
🏢 BR SONS
📍 Dombivli