Role: Digital Marketing Executive

Location: Kandanchavadi, Chennai

Work Mode: Work from Office

Company: California Software Company Limited (Calsoft)

Experience: 2+ years

Calsoft is looking for a Digital Marketing Executive with hands-on experience in running paid campaigns, generating leads, improving organic visibility, and measuring marketing performance.

We’re looking for someone who has actually managed live campaigns, monitored results, optimized performance, and can clearly explain what worked, what didn’t, and why.

What You’ll Do

- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
- Manage campaign budgets, audiences, targeting, creatives, and lead-generation performance
- Track and improve CPL, conversions, lead quality, and campaign ROI
- Execute SEO activities including keyword research, on-page SEO, content planning, and performance monitoring




- Manage social media marketing (SMM), content calendars, posts, and campaigns
- Use GA4 and Google Search Console to analyse traffic, conversions, and website performance
- Prepare clear weekly performance reports with insights and recommendations
- Work closely with the sales and content teams to improve lead quality and conversion

What We’re Looking For

- Minimum 2 years of practical digital marketing experience
- Hands-on experience with Meta Ads, Google Ads, SEO, and SMM
- Experience using GA4, Google Search Console, and reporting/analytics tools
- Strong understanding of campaign optimization and lead generation
- Ability to analyse data and explain campaign results
- Positive communication and coordination skills

📌 Digital Marketing Executive (Chennai)
🏢 California Software
📍 Chennai