- Create and implement comprehensive digital marketing strategies that align with the company s goals and objectives, ensuring brand consistency and effective online presence.

- Manage and optimize SEO strategies, including keyword research, on-page and off-page SEO, and technical SEO to improve organic search rankings and increase website traffic.

- Plan, execute, and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn, ensuring optimal budget utilization and maximizing ROI.

- Design and implement social media strategies across platforms like Instagram, Facebook, LinkedIn, and Twitter to grow followers, boost engagement, and drive traffic.

- Build and manage email marketing campaigns to nurture leads, increase retention, and drive sales, utilizing best practices in segmentation, personalization, and automation.

- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar, making data-driven adjustments to optimize results.

- Work closely with the content, design, and product teams to develop engaging and creative campaigns, ensuring alignment between marketing efforts and company-wide goals.

- Keep up with the latest digital marketing trends, tools, and industry best practices,



continuously refining strategies to stay competitive in a fast-evolving landscape.

Qualifications:

- Bachelor s degree in Marketing, Business, Communications, or a related field.

- 1+ years of experience in digital marketing, with a strong track record of successful campaign execution.

- Expertise in Google Ads, Facebook Ads, and Google Analytics, with hands-on experience managing SEO, SEM, and PPC campaigns.

- Proficiency with marketing automation tools like HubSpot, Mailchimp, or similar.

- Robust understanding of social media platforms, content marketing, and email marketing best practices.

- Excellent analytical skills and experience using data to make strategic marketing decisions.

- Strong project management skills with the ability to manage multiple campaigns simultaneously.

- Creativity, attention to detail, and excellent communication skills.

- A proactive attitude and the ability to thrive in a quick-paced, collaborative environment.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Madurai)
🏢 Amigoways Technologies
📍 Madurai