About Us

We are a fast-growing software company dedicated to building creative tech solutions. We are looking for a dynamic, high-energy, and proactive Digital Marketing Executive who loves staying ahead of marketing trends, experimenting with AI tools to join our team.

Job Overview

As a Digital Marketing Executive, you will wear multiple hats to execute, optimize, and scale our online presence. This is an entry-level role (0-1 year experience) perfect for a self-starter who wants hands-on exposure to multi-channel marketing campaigns, cutting-edge AI software, and data-driven strategy.

Key Responsibilities

- Improves website visibility on search engines like Google to drive free, organic traffic.
- Places paid ads on search engines and websites where businesses pay a fee each time a user clicks.
- Builds brand awareness and engages communities through platforms like Instagram, LinkedIn, and Facebook.
- Uses blogs, videos, and guides to share helpful information and attract potential customers.
- Sends personalized messages and newsletters to retain customers and nurture leads.

1. Social Media & Brand Building

- Plan, organize, and maintain a consistent monthly content pipeline across the channels Instagram, Facebook, Youtube, LinkedIn, Twitter/X, Meta, etc.
- Proactively identify and engage with industry influencers, potential clients, and relevant tech conversations to build our initial follower base from scratch.
- Monitor daily software and tech trends to quickly create timely, highly shareable content that positions our brand as relevant and forward-thinking
- Design and post engaging multimedia content, including carousel decks, short-form videos/reels, and product feature highlights—to capture user attention

2. Creative Content Generation & Copywriting





- Write engaging, clear copy for blogs, website pages, software product descriptions, and press releases.
- Conceptualize and script creative social media posts and marketing emails that resonate with technical audiences.
- Assist with basic graphic design to create social media banners, display ads, and branded graphics.

3. Email Marketing & Data Analysis

- Build targeted email lists and design templates for automated email marketing workflows.
- Track and report on core metrics (website traffic, click-through rates, open rates, and campaign ROI) using analytics platforms.

4. SEO & Paid Advertising (PPC)

- Conduct keyword research and implement on-page SEO (metadata, alt text, and internal linking) to boost organic software traffic.
- Assist in setting up, monitoring, and optimizing paid search and social media ad campaigns (Google Ads, Meta Ads) within budget limits.

5. AI Applications & Smart Automation

- Leverage advanced AI tools (like ChatGPT, Claude, Midjourney, or Jasper) for brainstorming, scaling content production, and automating routine marketing workflows.
- Keep up with the latest generative AI trends to continuously improve team efficiency and campaign delivery.

What We Are Looking For

- Experience: 0 to 1 year of digital marketing experience (internships and personal projects count!).
- Tech-Savvy Mindset: Strong familiarity with generative AI applications and a drive to learn new software quickly.
- Personality: Dynamic, highly active, and a passionate problem solver who takes ownership of tasks.
- Communication: Exceptional written and verbal communication skills with a strong eye for detail.
- Creativity: Ability to think outside the box to turn complex software concepts into simple, engaging narratives.

Work Location: In person

📌 Digital Marketing Executive (Kakkanad)
🏢 Accelray Technologies
📍 Kakkanad