Role Overview

We are seeking a results-driven Digital Marketing & Direct Bookings Specialist (Team Lead) to manage our online acquisition, brand strategy, and direct revenue channels for Gold Coins Club & Resort. In this leadership role, you will direct our full-funnel digital marketing initiatives spanning SEO, paid performance ads (PPC), website conversion optimization (CRO), and analytics while guiding internal team members and agency partners to drive highmargin direct website bookings, corporate offsites, and venue rentals.

Role Specifications

 Scope & Focus: Team Leadership & Full-Funnel Resort Marketing (SEO, PPC, Booking Engine CRO, Direct Revenue Strategy, & Hospitality Analytics) Key Responsibilities

 Team & Strategy Leadership: Lead, mentor, and align the digital marketing team and external agency partners to execute revenue-focused campaigns for room stays, day outings, and corporate retreats.

 SEO & Local Dominance: Direct on-page, off-page, and technical SEO strategies, optimizing website pages and Google Business Profiles to dominate regional search results (e.g., "corporate day outing resorts near Electronic City").

 PPC & Visual Campaigns: Oversee and optimize high-ROI Google Search, Meta Video/Reel Ads,



and retargeting campaigns targeting corporate HRs, event managers, and holiday planners.

 Booking Engine CRO: Continuously audit and improve web landing pages and booking engine integrations to convert site traffic into direct paid room reservations, minimizing OTA commission fees (Booking.com, Agoda, MakeMyTrip).

 Analytics & Performance Management: Set up GA4 attribution, track team KPIs, manage ad spend allocation, and deliver regular performance and ROI reports to executive leadership.

Requirements & Qualifications

 3+ years of hands-on experience as a Digital Marketing & Direct Bookings Specialist.

 Proven track record leading multi-channel campaigns across Google Ads, Meta Ads Manager, GA4, and local SEO.

 Familiarity with resort booking engine software, PMS integrations, and local search dynamics in the Bengaluru market.  Robust leadership, project management, and revenue-focused analytical skills.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Flexible schedule
- Food provided

Experience:
- SEO: 2 years (Required)

Work Location: In person

📌 Digital Marketing & Direct Bookings Specialist - Team Lead (Electronic City)
🏢 Gold Coins Club Resort
📍 Electronic City