About the Role

Luniea Digital Agency is looking for a creative, research-driven, and business-minded Digital Marketing & Content Specialist to join our growing team.

This is a diverse marketing role covering content strategy, content writing, social media management, market and competitor research, prospect research, lead generation, and proposal development.

A significant part of this position involves research and critical thinking. You will work with businesses across different industries, understand their markets and competitors, develop content ideas, manage their social media presence, identify potential clients for Luniea, and support our U.S. team with research and proposal preparation.

We actively use AI and automation tools throughout our work. We want someone who knows how to use technology to work faster and smarter, but who also has the creativity, judgment, writing ability, and business understanding to evaluate and improve the output.

What You'll Do

Content Research & Strategy

- Research clients, their industries, audiences, competitors, and market trends.
- Analyze competitor websites, social media accounts, content strategies, reviews, positioning, and digital presence.
- Identify relevant content opportunities, topics, trends, formats, and creative concepts.
- Develop content plans and calendars based on each client's business objectives.
- Research topics and information needed for social media posts, videos, campaigns, and websites.
- Turn research into clear recommendations and creative briefs for designers and video editors.
- Help ensure that the content we create has a clear purpose and supports the client's broader marketing and business goals.

Content Writing

- Write social media captions, headlines, calls to action, video descriptions, and other marketing copy.
- Support website content writing and content organization when required.
- Assist with video concepts, scripts, outlines, campaign messaging, and creative briefs.
- Adapt writing styles to different businesses, industries, audiences, and platforms.
- Research and verify information before using it in client-facing content.
- Use AI tools to support research, brainstorming, drafting, editing, and optimization while maintaining human judgment over the final work.

Social Media Management

- Manage client social media accounts through Vista Social and other approved platforms.
- Build and maintain content calendars.
- Schedule approved videos, graphics, photos, captions, thumbnails, and other content.
- Coordinate with Luniea's video editors and designers to ensure required assets are prepared on time.
- Review scheduled content for accuracy, formatting, links, captions, and platform-specific requirements.
- Monitor comments, messages, mentions, and other interactions where engagement management is included.
- Draft appropriate responses while maintaining each client's brand voice.
- Monitor account activity and identify opportunities to improve future content.

Lead Generation & Business Research

- Research potential new clients for Luniea using Google, Google Maps, social media, business directories, AI tools, and other appropriate sources.
- Identify approximately 15 to 20 prospective businesses per working day, depending on campaign priorities and the depth of research required.
- Review prospects' websites, Google presence, social media accounts, content quality, branding, reviews, and overall digital presence.
- Evaluate whether a business appears to be a suitable potential client for Luniea.
- Identify specific marketing weaknesses or opportunities where Luniea's services may provide value.
- Maintain organized prospect lists with relevant business information,



research notes, contact information where publicly available, and identified opportunities.
- Provide qualified prospects to Luniea's local U.S. team for outreach.
- Prioritize the quality and relevance of prospects, not simply the number of businesses collected.

Prospect & Pre-Meeting Research

- Conduct deeper research when a prospective client responds or a meeting is scheduled.
- Understand the prospect's business, services, customers, competitors, reputation, positioning, and digital presence.
- Review their website, social media, Google presence, reviews, and marketing activities.
- Identify relevant strengths, weaknesses, opportunities, and potential areas where Luniea could add value.
- Prepare concise and useful pre-meeting research reports for the local team.
- Develop potential talking points and questions that can help the team have better-informed client conversations.

Proposal & Sales Support

- Help prepare customized proposals for prospective clients.
- Use client research and information from the local team to make proposals relevant to each business.
- Draft proposal content, service descriptions, recommendations, business summaries, and supporting materials.
- Assist with presentations, meeting briefs, research reports, and other sales materials.
- Coordinate with management on scope, pricing, timelines, and other information before proposals are finalized.
- Prepare materials for the local U.S. team to review and present to prospective clients.

What We're Looking For

We are looking for someone who combines creativity, research ability, communication skills, technology, and business thinking.

You should have

- Excellent online research and analytical skills.
- Strong professional written and spoken English.
- Strong content writing and communication skills.
- A creative mindset and a strong eye for good content, branding, design, storytelling, and visual presentation.
- Good understanding of digital marketing and social media.
- Ability to understand businesses, their customers, competitors, marketing challenges, and growth opportunities.
- Strong computer and general digital skills.
- Strong familiarity with AI tools and an interest in continually learning new AI capabilities.
- Ability to research using multiple sources rather than relying on a single search or AI response.
- Ability to turn large amounts of information into clear, useful recommendations.
- Strong organization and attention to detail.
- Ability to manage multiple clients and projects simultaneously.
- Ability to work independently and take ownership of assignments.
- Curiosity and willingness to learn about unfamiliar businesses and industries.
- Reliable communication and ability to meet agreed deadlines.

AI & Technology

AI is an important part of how we work at Luniea.

You may use AI for:

- Research and analysis
- Competitor research
- Content ideation
- Content drafting and refinement
- Lead research and qualification
- Business analysis
- Proposal development
- Data organization
- Summarization
- Workflow automation

We are looking for someone who understands that AI is a tool, not a replacement for judgment.

You will be expected to review, verify, improve, and contextualize AI-generated information before it is used for clients or Luniea.





Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, Media, Management, or a related field.
- 4 years of relevant experience in digital marketing, content marketing, social media, market research, agency work, business development support, or a related area.
- Previous experience working with multiple clients or in a marketing/digital agency is preferred.
- Experience with social media management platforms.
- Experience with lead generation, prospect research, CRM systems, or business development support is a plus.
- Experience writing marketing content, website content, or proposals.
- Professional experience using AI tools is strongly preferred.
- Familiarity with tools such as Claude, ChatGPT, Google Workspace, MS Office and spreadsheets.
- Familiarity with ClickUp, Vista Social, CRM systems, and similar platforms is beneficial.

You do not need to know every tool we currently use. The ability to learn new software and workflows quickly is more important.

What This Role Is Not

This is not a basic social media posting position or a virtual assistant role.

We need someone who can research independently, think critically, understand businesses, develop creative ideas, write well, and turn information into useful marketing decisions.

You will not be responsible for professional video editing or graphic design. Luniea has dedicated creative team members for those functions. However, because you will help develop concepts and coordinate content, a strong creative eye and understanding of good design and video content are important.

Work Arrangement

- Remote independent contractor position
- Long-term opportunity
- Consistent ongoing work
- Flexible working arrangement
- Collaboration with Luniea's remote team and local U.S. team
- Work across multiple businesses, industries, and client accounts
- Extensive use of AI and modern digital tools
- Required skilled software subscriptions will be provided by Luniea where applicable

How to Apply

Please submit your resume and answer the application questions carefully.

We are particularly interested in understanding how you think, not simply which tools you have used.

Pay: ₹30,000.00 per month

Benefits

- Flexible schedule
- Work from home

Application Question(s):
- Please describe a situation where you researched a business, industry, market, or competitors and used your findings to develop a marketing, content, or business recommendation. What did you research, and what did you recommend?
- Which AI tools do you currently use for professional work, and how do you use them? Please provide specific examples of tasks or workflows where AI helps you work more effectively.
- Imagine you are asked to find 10 strong potential clients for a digital marketing agency in a U.S. city. How would you find these businesses, research them, and decide which ones are worth contacting?
- Please share at least 2,000 words of content that you have personally written or substantially developed. This may include website content, articles, social media content, marketing copy, scripts, proposals, or similar professional writing. AI-assisted work is acceptable if you personally researched, structured, wrote, or substantially edited the final content. Please do not generate new AI content specifically for this application and present it as previous work. You may be asked during the interview to discuss your writing process and specific samples. Provide an accessible Google Drive, portfolio, or document link that does not require permission. Applications without writing samples will not be considered.

Work Location: Remote

📌 Digital Marketing & Content Specialist (India)
🏢 Luniea Digital Agency
📍 India