Marketing–tech liaison

- Act as the single point of contact between marketing and the tech/product team: scope requirements, write clear tickets, prioritise, and follow through to release

- Manage special marketing projects with tech components, from brief through to launch and measurement

- Translate in both directions — technical constraints into marketing implications, and marketing needs into buildable specs

Building with AI

- Use Claude, GPT and similar to build tools for scripts, dashboards and internal tooling.

- Prototype customer-facing AI experiences on the site and app with the tech team

- Use AI models to make sense of unstructured marketing data

- Evaluate and scope new models, features, and tools — run quick tests, decide what’s worth adopting

Website and app experience

- Own the marketing view of the site and app experience: page flows, journeys, campaign surfaces and anything that gets in a customer’s way

- Build, test and iterate on landing pages for campaigns, launches and always-on acquisition

- Run a steady experimentation pipeline — A/B tests, funnel and journey fixes — using session and behaviour tools to find what’s worth testing

- Work with design, tech and merchandising to get winning changes shipped permanently

Dashboards, reporting and automation

- Build and maintain dashboards and recurring reports, pulling from platform APIs and warehouse tables

- Build automation workflows that remove manual, repeatable work from the team’s week

- Flag data quality issues proactively rather than after someone spots a weird number in a review

Marketing platforms





- Run onboarding and integration for current marketing platforms — evaluation support, implementation, data flows and go-live

- Manage integrations and syncs between platforms, and tools and drive adoption after go-live

- Own deeplinking and deferred deeplinking setups so ad, CRM and campaign traffic lands on the right screen, every time

- Maintain and improve catalog feeds for Google Merchant Center, Meta and other channel feeds — attribute quality, category mapping, custom labels, pricing and stock accuracy

Requirements

- 1–3 years in martech, marketing analytics, growth ops or performance marketing — D2C, e-commerce or agency preferred

- Work you’ve actually shipped with LLMs — automations, dashboards, scripts, internal tools — and a real grasp of how the models behave: prompting, context, structured outputs, tool use, verifying output

- High ownership individual with strong project management skills

- Excellent written and verbal communication — non-negotiable. Able to push back and drive a decision, not just relay messages. Ability to explain technical issues plainly to non-technical stakeholders, and marketing needs precisely to technical ones

- Strong Excel skills and comfort working with messy data

- Sharp attention to detail and genuine curiosity

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits

- Flexible schedule

- Health insurance

- Life insurance

- Provident Fund

Application Question(s)

- How many year of experience do you have with Digital marketing?

Location

- Mumbai, Maharashtra (Required)

Work Location: In person

📌 Digital Marketing Associate (Mumbai)
🏢 The Souled Store
📍 Mumbai