Company: Bizprout Expert Systems Pvt. Ltd.

Location: RMV 2 nd Stage, Bengaluru

Work Model: 100% On-site (No Work-From-Home for the first 6 months)

Employment Type: Full-time

Compensation (CTC): ₹4,00,000 – ₹6,00,000 per annum

About Bizprout

Bizprout Expert Systems is a technology-driven firm specializing in complex people compliance, payroll processing, and accounting solutions. We empower growing MSMEs and large enterprises to navigate the intricacies of statutory requirements, Labour Codes, and financial risk mitigation. By blending deep domain expertise with technology (such as our BizproutX compliance intelligence), we help businesses stay compliant and scale efficiently.

Role Overview

We are looking for a highly motivated, B2B-centric Digital Marketing Associate to take ownership of our digital footprint, with a primary mandate to scale our LinkedIn presence.

In this role, you will not just be posting content; you will be building a demand-generation engine. You will be the voice of the company to our target audience—CFOs, CHROs, Founders, and Finance Heads. You will work closely with the leadership team to ghostwrite executive insights, run targeted outreach, and position Bizprout as a formidable alternative to Big 4 firms, Pierian Services, and large-scale payroll processors.

Detailed Responsibilities

1. Organic LinkedIn Management & Content Creation

* Content Calendar: Develop and manage a rolling 30-day content calendar tailored to finance, payroll, and compliance topics.
- Asset Creation: Draft compelling copy and design basic visual assets (carousels, infographics, text posts) that translate dry regulatory updates into engaging B2B narratives.
- Executive Branding: Act as a ghostwriter for the founders/directors.



Extract industry insights from leadership and turn them into authoritative LinkedIn posts to build personal brand equity.

1. B2B Lead Generation & Outreach

* Prospecting: Use LinkedIn Sales Navigator and other tools to build highly targeted lists of decision-makers in HR, Finance, and Operations.
- Campaign Execution: Design, test, and refine outbound messaging sequences to generate Marketing Qualified Leads (MQLs) and book introductory meetings for the sales team.
- Community Engagement: Actively monitor industry conversations, comment on relevant posts, and participate in LinkedIn groups where our target demographic spends time.

1. Competitor Intelligence & Market Positioning

* Market Monitoring: Continuously audit the digital strategies, content themes, and campaign structures of competitors (e.g., Pierian, Big 4 accounting firms, specialized payroll service providers).
- Gap Analysis: Identify gaps in competitor messaging and exploit them by positioning Bizprout’s localized, tech-enabled, and expert-led approach as the superior choice.

1. Analytics & Reporting

* Performance Tracking: Monitor key metrics including follower growth, post engagement rates, profile views, and lead conversion rates.
- Weekly/Monthly Reviews: Present data-driven reports to management detailing what content is working, what isn’t, and actionable steps for continuous improvement.

Candidate Profile & Qualifications

Education & Experience

- Experience:



1 to 3 years of hands-on experience in B2B digital marketing.
- Education: Bachelor of Commerce (B.Com) is highly preferred. A solid grasp of basic accounting, taxation, and payroll terminology is a massive advantage.
- Industry Background: Prior marketing experience within professional services, B2B SaaS, Big 4 firms, compliance agencies, or payroll processing companies is strongly preferred.

Technical & Soft Skills
- LinkedIn Mastery: Deep understanding of the LinkedIn algorithm, Sales Navigator, and best practices for B2B company pages and personal profiles.
- Copywriting: Exceptional writing and editing skills. The ability to write professionally, concisely, and persuasively for a corporate audience.
- Design Tools: Proficiency in tools like Canva, Figma, or Adobe Creative Suite to create clean, professional social media graphics.
- Data-Driven Mindset: Familiarity with social media analytics and a basic understanding of CRM tools to track lead flow.
- Proactive Learner: A self-starter who takes the initiative to read up on Labour Codes or tax updates to generate relevant, timely content.

What We Offer

- Competitive Salary: ₹4.0L - ₹6.0L per annum, commensurate with experience and skill set.
- High Visibility: A role where your work directly impacts the company’s revenue pipeline, working shoulder-to-shoulder with the founders.
- Growth Environment: An entrepreneurial, quick-paced workspace located in Bengaluru.
- Note on Work Arrangement: To ensure seamless integration, deep product understanding, and alignment with our internal operations, this role requires working 100% from the office for the first 6 months. Post this period, flexibility may be evaluated based on performance.

📌 Digital Marketing AssociateB / LinkedIn Focus) (Bangalore Urban)
🏢 Bizprout Expert Systems Private
📍 Bangalore Urban