Digital Growth Manager – Performance & Search

Company: Henfruit Eggs

Location: Gurugram

Experience: 4–7 Years

Employment Type: Full-time

About Henfruit

Henfruit is building India's most trusted premium egg brand by helping consumers make better food choices through transparency, quality, and clean nutrition.

As we continue to scale, we are looking for a data-driven Digital Growth Manager who can strengthen our online visibility and ensure consumers discover Henfruit whenever they are searching for healthier food choices.

Job Overview

We are looking for a Digital Growth Manager – Performance & Search who has strong hands-on experience in SEO, paid advertising, website optimization, digital analytics, and performance marketing.

The role will be responsible for driving Henfruit's digital discoverability, improving organic visibility, managing high-performing paid campaigns, optimizing website performance, and identifying new growth opportunities through data and experimentation.

Key Responsibilities

SEO & Organic Growth

- Develop and execute SEO strategies to improve organic rankings and website visibility.
- Conduct keyword research and identify high-intent search opportunities.
- Optimize website architecture, metadata, structured data, internal linking, and technical SEO.
- Monitor website health, indexing, rankings, and organic traffic.
- Identify opportunities across AI-powered search, YouTube, recipe platforms, health websites, and other discovery channels.

Performance Marketing

- Plan, execute, and optimize campaigns across Google Ads, Meta Ads, Performance Max, Shopping, YouTube, and other relevant platforms.
- Manage campaign budgets, audiences,



bidding strategies, and media optimization.
- Track and improve ROAS, CAC, CTR, conversion rates, and other performance metrics.
- Conduct continuous testing of audiences, creatives, landing pages, and campaign structures.

Search, Discovery & Digital Reputation

- Monitor Henfruit's visibility across search engines, AI-powered search, review platforms, online communities, and consumer forums.
- Track consumer conversations and questions across platforms such as Reddit, Quora, and Google Reviews.
- Identify information gaps and work with the brand/content team to address them through digital initiatives.
- Monitor emerging search trends and recommend strategies to improve brand discoverability.

Website Growth & Conversion

- Optimize landing pages, user journeys, and conversion funnels to improve engagement and sales.
- Work with developers to improve Core Web Vitals, page speed, mobile experience, and website usability.
- Collaborate with brand and content teams to align the website with consumer search behaviour and business objectives.

Analytics & Reporting

- Manage digital performance reporting using Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and other relevant tools.
- Track organic traffic, keyword rankings, website conversions,



campaign performance, CAC, ROAS, and customer behaviour.
- Convert data and insights into actionable growth and optimization strategies.

Cross-functional Collaboration

- Work closely with Brand, Content, Design, Marketplace, and Technology teams.
- Coordinate with external agencies and digital partners.
- Stay updated with digital trends, platform changes, search behaviour, and emerging growth opportunities.

Requirements

- 4–7 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
- Experience in D2C, FMCG, Food, Health, or Consumer Brands will be preferred.
- Robust hands-on expertise in:
- Google Ads
- Meta Ads
- SEO
- Website Optimization
- Digital Analytics
- Experience with tools such as GA4, Google Search Console, Google Tag Manager, SEMrush, or Ahrefs.
- Strong analytical and problem-solving skills.
- Ability to interpret performance data and convert insights into business actions.
- Strong project management and stakeholder management skills.
- Ability to work effectively with internal teams, agencies, and external partners.

Why Join Henfruit?

- Opportunity to work with a growing consumer food brand.
- Ownership of key digital growth and performance initiatives.
- Exposure to SEO, paid media, analytics, website growth, and emerging AI-powered discovery.
- Opportunity to directly contribute to business growth through data-driven digital strategies.

Interested candidates can apply with their updated CV. Pay: ₹1,200,000.00 - ₹1,400,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Growth Manager (Gurugram)
🏢 HENFRUIT
📍 Gurugram