About the Role The Digital Extension Specialist will manage and strengthen East-West Seed Knowledge Transfer Foundation’s digital channels and farmer-facing digital platforms at the global level. This position will support the planning, implementation, monitoring, and continuous improvement of social media, YouTube, websites, mobile applications, and other digital tools used to share practical agricultural knowledge and enable farmers digitally.

The role will combine digital media management, analytics, platform management, application development coordination, and farmer storytelling. The position will work closely with country communications teams, technical teams, programme teams, and external service providers to ensure EWS-KT’s digital platforms provide accurate, accessible, and helpful information to farmers.

Key Responsibilities

Social Media Management, Planning & Analytics

- Support the development and implementation of EWS-KT’s social media strategy across relevant platforms, including Facebook, Instagram, LinkedIn, and other emerging channels.
- Coordinate with country teams to ensure regular production and publication of locally relevant farmer-focused content.
- Plan digital campaigns to increase the reach and use of EWS-KT technical knowledge.
- Manage content scheduling, publishing, and quality control across platforms.
- Monitor social media performance, including reach, engagement, audience growth, video performance, and other relevant indicators.

YouTube Management

- Manage and develop EWS-KT’s YouTube presence.
- Manage video uploads, titles, descriptions, thumbnails, playlists, subtitles, tags, and other channel optimization activities.
- Develop approaches to improve video discoverability,



watch time, subscribers, and farmer engagement.
- Coordinate with country teams to maintain a regular pipeline of technical, educational, and farmer-focused video content.

Website Management

- Manage and continuously improve EWS-KT’s farmer-facing website, GrowHow.
- Coordinate the publication and updating of technical guides, articles, farmer resources, videos, and other website content.
- Manage pages, links, navigation, translations, and routine website updates.
- Manage and monitor Google Analytics 4 and other relevant analytics tools.

Digital Application Development & Management

- Coordinate the development, improvement, and management of EWS-KT farmer-facing applications and digital tools.
- Manage digital learning applications such as VeggieTap and future farmer extension tools.
- Manage EWS-KT applications through Google Play Console.
- Coordinate bug reporting, feature updates, and application maintenance with developers.

Farmer Success Stories & Digital Storytelling

- Identify strong farmer success stories, in collaboration with country teams.
- Coordinate the collection of farmer stories, interviews, photographs, and videos from EWS-KT programs.
- Develop farmer stories for websites, social media, YouTube, and other communications channels.




- Maintain a structured repository of farmer stories and supporting photographs, videos, and information.

Skills and Requirements

- Bachelor’s degree in marketing, communications, digital media, business administration, information technology, agriculture, development communication, or a related field.
- MBA or postgraduate qualification in marketing, digital marketing, communications, business administration, or a related discipline is preferred.
- Relevant experience, typically 2 years, in digital media, digital marketing, communications, digital platform management, or a related field.
- Experience working with social media analytics and using data to improve performance.
- Experience managing websites using WordPress, Wix, or similar content management systems.
- Practical experience with Google Analytics 4.
- Experience managing YouTube channels and YouTube Analytics.
- Experience with Google Play Console and mobile application publishing or management is preferred.
- Familiarity with Meta Business Suite, YouTube Studio, Google Search Console, mobile application content management, basic image and video editing tools, and dashboard and reporting tools.

Key Competencies

- Digital content planning and platform management
- Analytical and data-driven decision-making
- Accuracy and attention to detail
- Strong coordination and organizational skills
- Digital storytelling and farmer-focused communication
- Ability to manage multiple platforms and priorities
- Collaboration in a matrix / remote-global environment
- Ability to work with technical teams and external service providers
- Willingness to learn and adapt to new digital tools and platforms

📌 Digital Extension Specialist (Bengaluru)
🏢 East-West Seed Knowledge Transfer Foundation
📍 Bengaluru