Role & responsibilities

- Develop, execute, and optimize integrated digital marketing campaigns across Paid Search, SEO, Social Media, Affiliate Marketing, Display & Video Advertising, and Email Marketing.

- Identify growth opportunities and recommend strategies to improve lead generation, customer acquisition, engagement, and revenue.

- Manage campaign budgets and ensure marketing investments deliver measurable ROI.

- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.

- Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve conversions and reduce acquisition costs.

- Conduct audience segmentation, A/B testing, and landing page optimization initiatives.

- Collaborate with SEO specialists to develop and implement technical SEO, and content optimization strategies.

- Conduct keyword research, competitor analysis, and search performance reviews.

- Monitor organic search visibility and recommend actions to improve rankings and traffic.

- Develop and implement Answer Engine Optimization (AEO) strategies to improve brand visibility across AI-powered search platforms and answer engines.

- Optimize website content to increase eligibility for AI-generated responses, featured snippets, knowledge panels, and zero-click search experiences.

- Conduct research on conversational search behavior and user intent to create content that aligns with AI-driven search experiences.

- Develop and execute social media strategies to enhance brand awareness, audience engagement, and community growth.

- Plan and execute email marketing campaigns, including audience segmentation, nurturing workflows, A/B testing, and performance analysis.

- Monitor email deliverability and campaign effectiveness.





- Utilize analytics platforms such as Google Analytics 4 (GA4), Google Tag Manager, Search Console, and marketing automation tools to track performance.

- Analyze website traffic, user behavior, conversion funnels, and campaign results.

- Prepare regular reports, dashboards, and actionable insights for clients.

- Present recommendations to improve campaign effectiveness and overall marketing performance.

- Stay current with industry trends, emerging technologies, AI-driven marketing solutions, and digital marketing best practices.

- Conduct competitor research and market analysis to identify opportunities and industry benchmarks.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- 4-6 years of experience in digital marketing, performance marketing, or growth marketing roles.

- Proven experience managing campaigns across multiple digital marketing channels.

- Strong understanding of SEO, Paid Search, Social Media Marketing, Affiliate Marketing, Email Marketing,

- Experience with Google Analytics 4 (GA4), Google Ads, Google Tag Manager, Search Console, LinkedIn Ads, Meta Ads, and SEO tools such as SEMrush, Ahrefs, or similar platforms.

- Excellent analytical, problem-solving, and reporting skills.

- Strong communication and stakeholder management abilities.

- Ability to manage multiple projects, priorities, and deadlines in a rapid-paced environment.

- Experience working with B2B SaaS, Professional Services, Healthcare, E-commerce, or Lead Generation campaigns.

- Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar tools.

- Experience leveraging AI tools and automation platforms to improve marketing performance.

📌 Digital Marketing Analyst (Hyderabad)
🏢 samskriti business solutions
📍 Hyderabad