About the Role

Applix is seeking a UX Content Writer / Digital Adoption Specialist to create intuitive, engaging, and user-centric content for enterprise applications. The ideal candidate will have strong expertise in UX writing, technical documentation, digital adoption platforms, HTML/CSS, and content strategy, enabling users to seamlessly navigate digital products while ensuring consistency across all customer touchpoints.

This role requires close collaboration with Product Managers, UX Designers, Software Engineers, Business Analysts, and Subject Matter Experts (SMEs) to deliver high-quality in-app guidance, technical documentation, training content, and digital adoption experiences.

Key Responsibilities

UX Writing & Digital Adoption

- Develop user-centric in-app content including labels, tooltips, walkthroughs, notifications, onboarding flows, dialogs, and contextual help.
- Design and maintain digital adoption solutions using WalkMe or Whatfix.
- Create interactive tutorials, guided workflows, and user assistance to improve product adoption and user experience.
- Ensure consistency across all application content following established UX writing standards.

Content Development

- Write clear, concise, and engaging content for:
- Product Documentation
- User Guides
- Knowledge Base Articles
- Training Materials
- Blogs & Newsletters
- Marketing Content
- Video Tutorial Scripts
- Email Templates
- Translate complex engineering and technical concepts into user-friendly documentation.

Documentation & Research

- Collaborate with SMEs to gather technical information and business requirements.
- Develop documentation throughout the Documentation Development Lifecycle.




- Conduct competitor analysis and user research to improve content effectiveness.
- Create and maintain content style guides and documentation standards.

Quality Assurance

- Review content for:
- Accuracy
- Clarity
- Grammar
- Brand consistency
- Accessibility compliance
- Perform quality assurance before publishing documentation and in-app content.
- Continuously improve content based on user feedback and evolving product requirements.

Cross-Functional Collaboration

- Work closely with Product, Engineering, Design, QA, and Business teams throughout the software development lifecycle.
- Participate in design discussions to ensure intuitive user experiences.
- Drive content consistency across multiple enterprise applications.

Required Technical Skills

Digital Adoption Platforms

- WalkMe
- Whatfix

Documentation & Content Tools

- Snagit
- Camtasia
- Microsoft Word
- Microsoft Excel
- Microsoft Visio

Web Technologies

- HTML
- CSS

UX & Documentation

- UX Writing
- Technical Documentation
- Content Strategy
- Information Architecture
- Documentation Lifecycle
- Content Style Guide Creation
- Accessibility Standards

Preferred Skills

- Basic knowledge of Figma
- Experience with wireframes and functional specifications
- Video tutorial creation
- Multilingual content development




- B2B SaaS product experience
- Experience in Construction, Mining, Energy, or Transportation industries
- Familiarity with Caterpillar Digital products
- Published portfolio of UX or technical content

Required Qualifications

- Bachelor's degree in Computer Science, Information Technology, Engineering, Technical Communication, English, or a related discipline.
- 4+ years of experience in:
- UX Writing
- In-App Content Writing
- Technical Documentation
- Digital Adoption Platforms (WalkMe/Whatfix)

Required Competencies

- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to simplify complex technical concepts for end users.
- Exceptional attention to detail and quality.
- Strong stakeholder management and collaboration skills.
- Ability to manage multiple priorities in a fast-paced Agile environment.
- Self-motivated with the ability to work independently and within cross-functional teams.

Positive to Have

- Experience with Agile/Scrum methodologies.
- Knowledge of accessibility standards (WCAG).
- Experience with enterprise software products.
- Familiarity with design systems and UX best practices.
- Portfolio demonstrating UX writing, technical documentation, or digital adoption solutions.

Why Join Applix?

At Applix, you'll work on enterprise-scale digital transformation initiatives, creating exceptional user experiences through intuitive content and digital adoption solutions. You'll collaborate with global teams, contribute to innovative products, and help shape how users interact with cutting-edge enterprise applications.

📌 Digital Content Specialist (Chennai)
🏢 Applix
📍 Chennai