Company Overview

We are building a technology-driven Visa & Immigration platform that simplifies the visa journey through digital experiences, accurate information, technology, and expert guidance.

As we expand our digital presence, we are looking for a creative, confident, and highly energetic Digital Content Creator – Visa & Immigration who can create engaging content across Instagram, YouTube, LinkedIn, Facebook, and other digital platforms.

Role Overview

- We are looking for a Digital Content Creator who can take ownership of social-first content from:
- Research → Idea → Script → On-Camera Presentation → Shoot → Basic Editing/Coordination → Publishing → Performance Analysis
- This is not a content-writing-only role.
- The ideal candidate should be comfortable appearing on camera, explaining Visa & Immigration topics in a simple, engaging way, creating Reels and Shorts, developing content ideas, writing scripts, participating in shoots, and collaborating with video editors and the marketing team.
- The person should understand how to convert topics such as visa requirements, application processes, documentation, travel updates, study/work opportunities, and immigration information into engaging digital content.

Key Responsibilities

Content Creation

- Research and develop engaging content ideas related to visas and immigration.
- Create content for Instagram Reels, YouTube Shorts, YouTube videos, Facebook, LinkedIn, and other digital platforms.
- Develop short-form and long-form content concepts.
- Write engaging scripts, hooks, captions, headlines, and CTAs.
- Create educational, informative, promotional, and trend-based content.
- Convert complex visa and immigration information into simple, audience-friendly content.
- Build recurring content series and formats to strengthen brand recognition.

On-Camera Content

- Be comfortable appearing on camera as a brand/content presenter.
- Present Visa & Immigration topics confidently and professionally.
- Record Reels, Shorts, explainers, interviews, FAQs, and promotional videos.
- Deliver scripts naturally rather than simply reading from a script.
- Develop a strong understanding of voice, body language, presentation, and audience engagement.
- Participate in professional video and social media shoots.

Visa & Immigration Content

Research and create content around topics including:

- Tourist and visitor visas
- Business visas
- Student visas
- Work visas and work permits
- Visa application processes
- Visa documentation
- Visa eligibility




- Country-specific visa requirements
- Embassy and immigration updates
- Visa interview preparation
- Visa application mistakes
- Visa processing information
- International travel and mobility
- Study abroad
- Overseas employment
- Immigration programs
- Frequently asked visa questions
- Visa myths and misconceptions
- Travel and immigration news

Because immigration information can change frequently, the candidate must prioritize accuracy, research, fact-checking, and reliable sources before publishing.

Social Media Content

- Help manage the content presence across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
- Create and maintain a social media content calendar.
- Identify trending topics, formats, sounds, conversations, and content opportunities.
- Create platform-specific content rather than publishing identical content everywhere.
- Write captions, hashtags, titles, descriptions, and CTAs.
- Engage with audience questions and identify recurring topics that can become future content.
- Monitor competitor and industry content to identify opportunities.

Content Production

- Work closely with video editors, designers, performance marketers, and content writers.
- Help plan and execute video shoots.
- Assist with locations, props, scripts, shot requirements, and content planning.
- Record content independently using smartphones/cameras when required.
- Perform basic video editing for fast-turnaround social content when needed.
- Coordinate with professional video editors for advanced post-production.

Content Performance

- Monitor content performance across digital platforms.
- Understand metrics such as views, reach, watch time, retention, engagement, shares, saves, followers, clicks, and leads.
- Identify which topics, hooks, formats, and content styles perform best.
- Use performance insights to continuously improve future content.
- Collaborate with the performance marketing team to develop content that can also be used for paid advertising.

Required Skills

- Solid content creation and storytelling ability.
- Comfortable and confident appearing on camera – Mandatory.
- Strong verbal and written English communication.




- Hindi communication skills will be an advantage.
- Strong understanding of Instagram Reels and YouTube Shorts.
- Ability to research topics independently.
- Strong scriptwriting and copywriting skills.
- Ability to create compelling hooks and CTAs.
- Understanding of social media trends and audience behavior.
- Basic understanding of video production and shooting.
- Basic video editing knowledge.
- Ability to use tools such as Canva, CapCut, Adobe Premiere Pro, or similar content-creation tools will be preferred.
- Strong attention to detail and fact-checking ability.
- Ability to work with multiple content requirements and deadlines.
- Creative mindset with the ability to continuously generate new content ideas.

Preferred Industry Experience

Candidates with previous content creation experience in any of the following areas will be strongly preferred:

- Visa & Immigration
- Study Abroad
- Overseas Education
- International Travel
- Work Permits
- Immigration Consulting
- Travel & Tourism
- International Mobility
- Education Consulting
- Consumer Services
- Digital Media

Experience creating high-performing Reels, Shorts, educational videos, or lead-generation content in the Visa & Immigration industry will be a significant advantage.

Qualifications

- Bachelor's degree in Mass Communication, Journalism, Marketing, Media, English, Business, Communications, Digital Marketing, or a related discipline is preferred.
- Relevant professional or hands-on content creation experience is preferred.
- Candidates should be able to share their Instagram, YouTube, portfolio, showreel, or examples of content they have personally created.
- Strong candidates with demonstrated content-creation ability may be considered regardless of their academic specialization.

What We Are Looking For

- We are looking for someone who thinks like a creator, researcher, presenter, and marketer—not someone who simply posts content on social media.
- For example, if the topic is:
- “Common reasons why a tourist visa application gets rejected”
- You should be able to independently:
- Research the Topic → Verify Information → Identify the Audience → Develop the Hook → Write the Script → Present on Camera → Coordinate/Shoot the Video → Publish → Analyze Performance → Improve the Next Video
- The ideal candidate should understand how to make potentially complicated Visa & Immigration information simple, trustworthy, engaging, and shareable.

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