Position: Digital Branding & Marketing Specialist

Main job Location: Hyderabad and on need base need to travel to the locations for branding works

Working Mode: Fulltime

Experience: 3–6 Years

Timings: 9:00 AM -6:30 PM Monday to Friday

Package: 5LPA- 6LPA(Note: Salary is not a constraint for deserving experienced candidates)

Industry Preference: Defense / Aerospace / Deep-Tech / Semiconductor / Electronics / B2B

Technology

Role Overview:

We are looking for a creative and execution-focused Digital Branding & Marketing Specialist to strengthen the digital presence and brand positioning of Unistring Tech Solutions across the defence and deep-tech ecosystem.

The ideal candidate should be capable of transforming complex engineering and defence technologies into impactful digital storytelling, branding, corporate communication, and marketing initiatives. The role requires experience in digital marketing, social media strategy, technical content creation, employer branding, and campaign management within B2B technology or defence-related industries.

Key Responsibilities:

1. Digital Branding & Corporate Communication

- Develop and execute digital branding strategies aligned with company goals
- Strengthen the company’s positioning as a leading indigenous defense technology brand
- Ensure consistency across website, LinkedIn, presentations, brochures, and marketing collateral
- Build brand visibility across defense, aerospace, and deep-tech ecosystems
- Support corporate communication initiatives and external branding activities

2. LinkedIn & Social Media Strategy

- Manage and grow the company’s digital presence across:
- LinkedIn
- X (Twitter)
- Instagram
- Facebook
- Develop platform-specific content strategies aligned with defense-tech branding objectives
- Plan and publish high-quality technical, corporate, recruitment, and thoughtleadership content
- Create monthly content calendars aligned with company milestones, product highlights, hiring initiatives, and defense industry events
- Improve engagement, audience growth,



employer branding visibility, and digital reach across platforms
- Monitor social media trends, analytics, and performance metrics to optimize content strategy
- Support leadership branding and executive communication initiatives through social platforms

3. Technical Content & Storytelling

- Work closely with engineering and leadership teams to simplify complex technologies into engaging content
- Develop: Technical articles, Leadership posts, Case studies, Company updates,
- Recruitment campaigns, Event coverage, Product positioning content, Website content corporate presentations
- Translate technical concepts into audience-friendly communication without losing technical credibility

4. Digital Marketing & Campaign Management

- Plan and execute digital marketing campaigns to improve brand awareness and lead visibility
- Coordinate promotional activities for exhibitions, conferences, workshops, and defense events
- Assist in SEO optimization and website performance improvement initiatives
- Track campaign performance and generate insights/reporting metrics

5. Employer Branding & Recruitment Marketing

- Build employer branding campaigns to attract top engineering talent
- Create recruitment-focused content and hiring campaigns
- Improve company visibility among engineering students and experienced professionals
- Support HR and recruitment teams with branding initiatives
- Promote company culture, innovation stories, and employee engagement activities

6. Website & Marketing Coordination

- Coordinate website updates and content optimization
- Improve SEO fundamentals and digital discoverability
- Work with design teams/vendors for branding assets and promotional materials
- Support development of brochures, flyers, social creatives, videos, and presentations
- Ensure consistent branding across all communication channels

Minimum Service Agreement:

- 24 months’ service for below 3 years’ experience candidates.
- 12 months’ service for above 3 years’ experience candidates.

Pay: ₹500,000.00 - ₹600,000.00 per year

Advantages

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Branding & Marketing Specialist (Hyderabad)
🏢 Unistring Tech Solutions
📍 Hyderabad