- Lead the Kurta category from concept to launch.
- Develop seasonal collections and evergreen styles aligned with customer and market trends.
- Drive product development, including fabrics, silhouettes, colours, trims, and fits.
- Work closely with Production and vendors to ensure timely sampling, quality, and execution.
- Plan assortments across styles, sizes, price points, and collections.
- Analyse category performance and identify opportunities for growth and recent product development.
Preferred candidate profile
- 4 years of experience in Apparel Design, Product Development, Merchandising, or Category Management.
- Experience in ethnic wear, fashion, lifestyle, or D2C brands.
- Entrepreneurial mindset with a strong sense of ownership. Experience as a founder, early-stage startup employee, or having built a category/business from scratch will be an added advantage.