Job Purpose/Objectives

- Build Urja Disha s brand image.

- Expand our market by growing existing segments and identifying and developing recent segments.

- Implement the company s marketing strategies.

- Help increase our customer base, sales, and market share.

Principal Responsibilities

- Conduct the marketing processes.

- Perform market research as required for new products, industries, and applications.

- Develop new OEMs by identifying and contacting prospects in domestic and international markets, sending presentations, experience profiles and references, and following up to generate enquiries.

- Send direct mailers as planned to generate and develop new business leads.

- Identify, select, book, and prepare for exhibitions and conferences, including stall design, distribution materials, invitations, and presentations; participate and convert generated leads.

- Plan marketing literature according to marketing strategies; prepare, update, and print materials.

- Identify and approve appropriate advertising media, and design and publish advertisements.

- Engage with LinkedIn, other digital platforms, and the company website; arrange regular posts and track and utilize outcomes.

- Regularly monitor interests and enquiries from the company website, register and circulate them,



and ensure timely responses.

- Develop new business for new market segments or products by mapping target segments, contacting prospects, gathering requirements, preparing schemes, costing and ROI, making presentations, sending tentative proposals, and handing generated enquiries to Sales.

- Support the preparation and monitoring of the departmental marketing budget.

- Maintain marketing information systems, including new enquiry registration, enquiry review, and orders lost and won analysis.

- Obtain customer reference testimonials after order execution is complete.

Knowledge, Skills, Experience and Behavior

- BE in Mechanical or Chemical Engineering.

- MBA in Marketing is preferred, though not essential.

- Industrial marketing experience: up to 5 years for Deputy Manager and 5-10 years for Manager.

- Strong written and oral communication skills.

- Strong presentation skills.

- Experience in internet-based research.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Deputy Marketing Manager / Marketing Manager (Pune)
🏢 Urja Disha Boiler Technologies
📍 Pune