About Whitecoats:

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence.

As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

About the Role

We're looking for a Deputy Manager – Marketing to own and scale Performance Marketing and Demand Generation at WhiteCoats. This is a hands-on, revenue-focused role for someone who understands up-to-date AI-led marketing motions and can build full-funnel acquisition programs from paid media and SEM. You'll have ownership of budget, channel mix, and marketing technology — including AI-powered marketing and automation tools — working closely with Sales, Product, and Content to consistently hit pipeline, lead quality, and cost-of-acquisition targets.

Responsibilities

- Own performance marketing end-to-end across Google Ads, Meta (Facebook/Instagram) and other paid channels - planning, execution, optimization, and reporting — to consistently hit target CPL and CAC.
- Design and run full-funnel demand generation programs (paid, organic, email, retargeting) that deliver a predictable, high-quality pipeline of MQLs and SQLs to the sales team.
- Build and continuously optimize the marketing funnel - landing pages, lead capture forms, lead scoring models, and nurture sequences - in partnership with Product, Content and Design.
- Own the marketing budget for assigned channels: plan spend, track ROI/ROAS in real time, and reallocate quickly based on performance data.
- Partner closely with Sales on lead qualification criteria, feedback loops,



and SLAs to improve MQL-to-SQL and SQL-to-closed-won conversion rates.
- Use marketing automation and CRM tools to build, automate, and continuously improve campaigns and nurture journeys.
- Track, analyze, and present key metrics - CPL, CAC, MQLs, SQLs, funnel conversion rates, ROI — translating data into clear recommendations for leadership.
- Run structured A/B tests across ad creatives, landing pages, and messaging to continuously lift conversion rates and lower acquisition costs.
- Collaborate with Content and Design teams to develop high-converting creatives, landing pages, case studies, and campaign assets.
- Monitor the performance marketing and MarTech landscape, including platform updates, industry best practices, and competitor activity.
- AI-Led Utilization: Champion the adoption of AI-powered marketing and automation tools to improve campaign efficiency, speed up experimentation, and sharpen targeting and personalization.
- Stay ahead of AI marketing tactics and workflows and bring emerging AI tools and best practices into the team’s day-to-day playbook.

Qualifications

- MBA in Marketing from a recognized institute (Preferable).

Required Skills

- 7+ years of hands-on experience in performance marketing and/or demand generation.
- Proven track record of independently managing paid media budgets across Google Ads, Meta Ads Manager, and with demonstrable impact on CPL/CAC and pipeline growth.
- Strong command of the demand-generation funnel — lead scoring, nurture workflows, MQL/SQL definitions, and sales-marketing alignment.
- Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, Zoho, WebEngage, or similar).
- A data-first mindset — comfortable working in GA4, Excel/Google Sheets, and dashboarding tools, and able to turn numbers into decisions.
- Excellent stakeholder management and communication skills, with the ability to work cross-functionally across Sales, Product, and Leadership.

📌 Deputy Manager (Hyderabad)
🏢 WhiteCoats
📍 Hyderabad