Job Summary

Summery: This role is responsible for developing and executing promotional strategies to maximize profitability and market share while simultaneously supporting organizational growth through employee training initiatives and brand communications. The role focuses on driving demand through high-impact promotional activities, managing partner ecosystems, alongside the execution of training programs and the implementation of marketing strategies that align with business objectives.

Key Responsibilities

Strategic

- Promotional Roadmap: Align promotional calendars with product lifecycles, focusing on inventory clearance for legacy models and "hype" generation for current launches.

- Channel BTL Strategy: Design, roll out, and monitor BTL marketing activities targeted at GOEMs and key regional accounts.

- Content Strategies Value-Based Messaging: Create compelling, customer-centric content using frameworks like PAS and FAB for digital and print collateral. Collaborate with Product Management to translate technical specs into value propositions that resonate across global channels.

- Competitor Tracking: Establish a systematic approach to monitor competitor promotional tactics.

Financial

- Annual Promotions Budgeting ROI: Own and manage the global promotions budget, ensuring high ROI for lead generation and promotional activities.

- Vendor Agency Management: Oversee external agency relationships, vendor negotiations, and asset licensing agreements,



ensuring cost-effective procurement and high-quality deliverables.

Operational

- Campaign Management: Design and deploy 360-degree promotional campaigns (Digital, Trade Shows, Channel Incentives).

- Events Conclaves: Support in orchestrating industry conclaves, dealer meets, product launches, and trade shows.

- Sales Enablement App Management: Maintain the Sales App with up-to-date product information. Create promotional toolkits, playbooks, and calculators for sales and channel partners.

- Training Coordination: Schedule and facilitate quarterly training sessions, managing logistics and providing necessary materials.

People

- Training sessions and support: Identify and schedule necessary training sessions based on team needs - 4 training per quarter. Coordinate sessions logistics - Providing training materials and necessary support to team.

Role Requirements

- Key Internal Stakeholders: Sales Team, Marketing Team

- Key External Stakeholders: Channels, KGDs, GOEMs, Marketing Agencies

- Qualification: any graduate + MBA

- Experience: 0-4 years

- Skills Competencies Required: Excellent communication, Presentation Skills, Ability to manage multiple projects, Passion to develop Talent and drive Business Growth

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Deputy Manager (Pune)
🏢 Kirloskar Industries
📍 Pune