Role Purpose

Lead the execution of MathCo's demand generation programs across ABM, campaigns, events, webinars, partner marketing, and digital channels to drive market engagement and support pipeline creation.

Experience

- 6 + years of experience in Demand Generation, ABM, Growth Marketing, Campaign Management, Field Marketing, or Revenue Marketing
- Experience managing multi-channel B2B marketing programs across digital, events, webinars, and partner ecosystems
- Experience working closely with enterprise sales teams and target account programs
- Experience managing cross-functional marketing teams and agency partners

Preferred Background

- Enterprise AI, Analytics, Data & Cloud companies
- SaaS and enterprise technology organizations

Key Responsibilities

- Execute the demand generation roadmap aligned to business priorities
- Coordinate integrated marketing campaigns across target industries and accounts
- Lead the execution of ABM programs through the ABM team




- Oversee webinar, event, and partner marketing programs
- Manage campaign planning, execution, timelines, and stakeholder coordination
- Improve campaign effectiveness and audience engagement
- Work closely with Sales teams to support target account activation
- Coordinate with Content, Social, Website, and SEO teams to deliver campaign requirements
- Manage day-to-day execution of marketing automation and lead nurturing programs

Success Metrics

- Marketing-sourced pipeline
- Opportunities generated through marketing programs
- Marketing-influenced revenue
- MQL generation and quality
- Strategic account engagement (ABM)
- Webinar, event, and partner-sourced opportunities
- Campaign ROI and performance
- Lead-to-prospect conversion and nurture effectiveness

📌 Demand Generation Specialist (Bengaluru)
🏢 MathCo
📍 Bengaluru