Absolutely. For BizApp, I would make this a hands-on B2B SaaS Demand Generation role, not a conventional social-media marketing role.

— Demand Generation ExecutiveCompany

BizApp Technologies

Position

Demand Generation Executive – B2B SaaS

Location

Bengaluru / Hybrid

Experience

2–5 years

Employment

Full-time

About BizApp

BizApp is a Bangalore-based software company building business applications for IT Resellers, System Integrators, MSPs and Technology Services companies.

BizApp helps businesses manage their complete customer lifecycle:

Lead → Opportunity → Quotation → Order → Service → AMC/Renewal → Upsell

Our platform includes CRM, Service Desk, sales performance, customer management and AI-enabled business capabilities.

We are looking for a Demand Generation Executive who can build a predictable pipeline of qualified inbound leads for BizApp.

Role Overview The Demand Generation Executive will be responsible for creating demand and generating qualified inbound leads through digital marketing channels.

This is a hands-on execution role.

The person will be responsible for planning, launching, monitoring and optimizing campaigns across:

- LinkedIn
- Google
- SEO
- Email marketing
- Content marketing
- Webinars
- Landing pages
- Lead magnets
- Marketing automation
- Retargeting

The person will work closely with the Inside Sales team to ensure that marketing-generated leads are properly qualified, followed up and converted into demos and opportunities.

Key Responsibilities1. Lead Generation

Generate qualified B2B leads for BizApp from target industries such as:

- IT Resellers
- System Integrators
- MSPs
- IT Infrastructure companies
- Cybersecurity companies
- CCTV/Security Integrators
- Cloud Solution Providers
- Technology Services companies

Build campaigns specifically for these segments rather than using generic CRM marketing.
- LinkedIn Marketing

Manage BizApp's LinkedIn demand-generation activities.

Responsibilities include

- Identify target audiences
- Create campaign concepts
- Coordinate LinkedIn advertising
- Promote product content
- Promote webinars
- Generate leads through LinkedIn Lead Gen campaigns
- Test different messaging and creatives
- Track campaign performance
- Build retargeting audiences

3. Google Ads

Plan and manage Google Search campaigns targeting high-intent prospects.

Examples

- CRM for System Integrators
- CRM for IT Resellers
- MSP CRM
- IT Service Desk Software
- AMC Management Software
- IT Sales Management Software

Responsibilities:
- Keyword research
- Campaign creation
- Ad copy
- Landing-page optimization
- Conversion tracking
- Budget management
- Campaign optimization

4. SEO & Content Marketing

Work with the internal team/content writers to build organic traffic.

Identify topics such as

- CRM for System Integrators
- CRM for IT Resellers
- CRM for MSPs
- IT sales pipeline management
- AMC renewal management
- IT quotation management
- Service Desk software
- Sales target management

Track:
- Search rankings
- Organic traffic
- Leads generated from organic search
- Conversion rates

5. Landing Pages & Lead Magnets

Create campaigns around useful resources rather than simply advertising the product.

Examples

Lead Magnet

"IT Reseller CRM Checklist – 35 Things Your CRM Should Manage"

Assessment





"IT Business Sales & Service Health Check"

Guide

"System Integrator Sales Process Template"

Webinar

"How IT Companies Can Manage Sales, Service and Renewals in One Platform"

The candidate should be able to take an idea from:

Campaign → Landing Page → Lead → CRM → Inside Sales

- Email Marketing

Develop and execute B2B email campaigns.

Responsibilities

- Build segmented email campaigns
- Create email sequences
- Manage newsletters
- Nurture marketing leads
- Track open/click/conversion rates
- Run A/B tests
- Move inactive leads into nurture campaigns

7. Webinars & Events

Plan and execute online webinars and digital events.

Responsibilities include

- Topic selection
- Registration landing page
- Promotion
- Email campaigns
- LinkedIn promotion
- Lead capture
- Post-event follow-up
- Lead handover to Inside Sales

8. Marketing Automation

Use BizApp CRM and marketing tools to automate:

Campaign → Lead → Lead Source → Lead Score → Assignment → Follow-up

Maintain proper

- UTM parameters
- Campaign source
- Campaign medium
- Campaign
- Landing page
- Lead source
- Conversion tracking

Every marketing lead should be traceable back to its campaign.
- Work With Inside Sales

This is a critical part of the role.

Marketing's responsibility doesn't stop at generating a lead.

The Demand Generation Executive should work with Inside Sales to understand:

- Which leads are qualified
- Which campaigns generate good prospects
- Which industries convert
- Which campaigns produce demos
- Which campaigns produce opportunities
- Why leads are rejected

This feedback should continuously improve campaigns.
- Marketing Analytics The candidate must be comfortable working with numbers.

Track

- Leads generated
- Marketing Qualified Leads
- Cost per Lead
- Cost per Qualified Lead
- Demo bookings
- Lead → Demo conversion
- Demo → Opportunity conversion
- Opportunity value
- Customer acquisition cost
- Campaign ROI

The objective is not:

"Generate 1,000 leads."

The objective is

"Generate qualified opportunities that can become revenue."11. Collaboration With Sales The structure should be:

Demand Generation

↓

Inbound Lead

↓

Inside Sales

↓

Qualification

↓

Demo

↓

BDE

↓

Opportunity

↓

Proposal / OPF

↓

Customer The Demand Generation Executive owns the top of the funnel and works with sales to improve the quality of the funnel.

Required SkillsMust Have

- B2B lead generation
- Google Ads
- LinkedIn marketing
- Email marketing
- Basic SEO
- Landing-page optimization
- Marketing analytics
- UTM tracking
- Lead-generation campaigns
- CRM usage
- Excel/Google Sheets

Good to Have
- B2B SaaS experience
- IT industry experience
- Marketing automation
- HubSpot/Zoho/Marketo or similar tools
- Google Analytics
- Google Search Console
- LinkedIn Campaign Manager
- Canva
- WordPress
- Webinar marketing

Desired Background





We prefer candidates who have worked in:

B2B SaaS / IT Software / IT Services / Technology Products The person should understand how to reach decision-makers such as:

- Founder/CEO
- Managing Director
- Sales Head
- Business Head
- Service Head
- IT Head
- Operations Head

Experience selling to System Integrators, IT Resellers, MSPs or Technology Services companies would be an advantage.

What We Are NOT Looking For

This is key for recruitment.

We are not primarily looking for a social-media executive whose main responsibilities are:

- Posting on Instagram
- Creating generic social posts
- Increasing followers
- Making company posters

We need someone who can say:

"I can identify the right audience, create a campaign, generate leads, measure the results and improve the campaign based on actual pipeline."Key Performance Indicators — First 6 MonthsKPIMeasurementQualified inbound leadsMonthlyCost per qualified lead₹Demo bookingsMonthlyMarketing → Demo conversion%Marketing → Opportunity conversion%Pipeline generated₹Organic trafficMonthlyLanding-page conversion%Campaign ROI%Database growthNumber The exact monthly targets should be finalized after the first 30–60 days of baseline data.

First 90 DaysFirst 30 Days — Setup

- Understand BizApp
- Understand ICP
- Audit existing website
- Audit existing campaigns
- Set up UTM structure
- Set up conversion tracking
- Build initial target audiences
- Prepare first landing pages
- Launch initial campaigns

Days 31–60 — Launch

Launch

- LinkedIn campaigns
- Google Search campaigns
- Email campaigns
- SEO content
- Lead magnet
- Webinar

Start measuring lead quality.

Days 61–90 — Optimize

Identify

- Best industry
- Best campaign
- Best keyword
- Best audience
- Best landing page
- Best lead magnet

Then increase investment in the campaigns producing qualified opportunities.

Candidate Profile

We are looking for someone who is:

- Hands-on
- Data-driven
- Curious
- Good at experimentation
- Comfortable with technology
- Strong in written communication
- Comfortable working with sales
- Able to manage multiple digital channels
- Focused on business outcomes rather than vanity metrics

Reporting

Reports to: Founder / Head of Marketing

Works closely with

Inside Sales Executive

BDE/Sales Team

Product Team

Content/Design

Compensation For a 2–5 year candidate in Bengaluru, you could structure this as:

Fixed salary + performance incentive The variable component can be linked to qualified leads, demos and ultimately marketing-generated pipeline, rather than simply the number of raw leads.

The team structure I would recommend for BizApp

Initially, you don't need a large marketing department.

Phase 1

1. Demand Generation Executive

→ Creates inbound demand/leads

2. Inside Sales Executive

→ Calls, qualifies, follows up and books demos

3. BDE

→ Handles demos, proposals and closures

4. Founder/Marketing Head

→ Strategy, positioning and major campaigns

That gives you a clean funnel:

Demand Generation → Inbound Sales → BDE → Customer

And later, as the volume grows, you can split Demand Generation into Performance Marketing + Content/SEO + Marketing Automation roles.

Pay: ₹20,000.00 - ₹42,638.26 per month

Work Location: In person

📌 Demand Generation Executive (Electronic City)
🏢 Navikra Tech Solutions
📍 Electronic City