Company Description

Lead Crafters SalesTech Solutions, established in 2015, is an Information Technology Enabled Services organization specializing in B2B lead generation, demand generation, and white paper/content syndication across global markets. We help clients generate qualified business opportunities through targeted, data-driven campaigns and effective multi-channel outreach.

Role Description

We are looking for a Demand Generation Executive to join our Pune team. The role will be responsible for executing B2B demand generation campaigns, identifying and qualifying prospects, and consistently delivering high-quality leads in line with campaign and client targets.

Key Responsibilities / KRAs

Execute lead generation and demand generation campaigns through telemarketing, and content syndication.

Conduct market research and build targeted prospect/account lists based on campaign requirements.

Identify, connect with, and qualify key decision-makers and relevant business prospects.

Achieve assigned daily/weekly/monthly lead and BANT/ MQL/SQL target as per campaign requirements.

Maintain required lead quality, accuracy,



and conversion benchmarks.

Manage and update prospect information accurately in CRM and campaign tracking tools.

Adherence to campaign SLAs and client requirements

Contribute ideas to improve campaign performance and overall lead generation processes.

Key Performance Indicators (KPIs)

BANT Lead / MQL / SQL Target Achievement

Lead Quality & Qualification Rate

Conversion / Response Rate

Target Account & Decision-Maker Coverage

- Campaign Productivity & Revenue Contribution

Client / Campaign Requirement Compliance

Qualifications

1+ year of experience in B2B lead generation, demand generation or inside sales

Solid skills in prospecting, market research, lead qualification, and conversion

Working knowledge of CRM and lead management tools

Good verbal and written communication skills.

Understanding of email marketing, content syndication, and digital lead generation.

- Target-oriented, organized, and comfortable working in a fast-paced, performance-driven environment.

📌 Demand Generation Executive (Pune)
🏢 The LeadCrafters
📍 Pune