Business Analyst / Data Analyst / Marketing Analyst
Job Type:
Full-time
Job Summary
We are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.
Key Responsibilities
? Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
? Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
Required Skills & Qualifications
- Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
- Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
- Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
- At least 1 year of experience in building dashboards using Tableau or Power BI .
- Strong analytical thinking, problem-solving, and data storytelling skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively in a quick-paced environment.
- Experience in the banking or financial services sector is a strong plus.
- Certifications in SAS or Tableau are advantageous.
Additional Requirements
- Must be available to work evening shifts to support global clients.
- Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad .