D2C Growth & Go-To-Market Manager

Location : Gurugram, Haryana

Work Mode : In office | Full-time

Company : Vani Kabir Multiverse Pvt. Ltd.

Compensation : The ideal budget for this role is around ₹80,000 per month, with an absolute maximum cap of ₹1,00,000 per month. The final offer may be lower depending on interview performance, experience, skill set, role fitment and overall evaluation.

About the Role

We are looking for a commercially driven D2C Growth & Go-To-Market Manager who can take ownership of business growth beyond just running ads.

This role will work across revenue growth, go-to-market strategy, e-commerce, performance marketing, brand, customer acquisition, retention, product/category launches and team execution.

We want someone who can think like a business owner — understand the market, identify opportunities, build a strategy, launch initiatives, coordinate teams and deliver measurable revenue growth.

The person should be comfortable taking a product/category from:

Market Opportunity → Positioning → Pricing → GTM Strategy → Launch → Acquisition → Conversion → Retention → Revenue Growth

Key Responsibilities

- Own go-to-market strategy for new products, categories and business initiatives.
- Conduct market, category, consumer and competitor research before launches.
- Define target customer segments, positioning, pricing, offers and launch strategy.
- Build launch calendars, channel plans, execution roadmaps and revenue targets.
- Coordinate with brand, content, performance marketing, e-commerce and operations teams.
- Track post-launch performance and identify what needs to be scaled, improved or stopped.
- Own D2C revenue growth across digital channels.
- Build monthly and quarterly growth plans against commercial targets.
- Identify new revenue opportunities across products, categories, channels and customer segments.
- Drive improvements across traffic, conversion rate, AOV, repeat purchase and customer lifetime value.
- Build offers,



bundles, pricing strategies and promotional initiatives while protecting margins.
- Improve website/e-commerce performance, merchandising and customer journey.
- Work on conversion optimisation across product pages, cart and checkout.
- Work closely with internal teams or agencies managing Meta and Google advertising.
- Monitor CAC, ROAS, MER, conversion rate, creative performance and revenue contribution.
- Identify winning customer segments, creatives, offers and acquisition opportunities.
- Ensure paid advertising supports wider GTM and commercial objectives.
- Work with brand and content teams to build commercially strong campaigns.
- Translate customer and market insights into stronger positioning and communication.
- Build CRM and retention strategies across WhatsApp, email, remarketing and loyalty.
- Develop cart recovery, win-back, cross-sell and repeat-purchase initiatives.
- Analyse customer cohorts and purchase behaviour.
- Identify new channels, partnerships, categories and market expansion opportunities.
- Conduct competitor benchmarking and market analysis.
- Use data to identify growth gaps, opportunities and revenue leakage.
- Coordinate execution across marketing, creative, e-commerce, developers, operations and agencies.
- Set clear KPIs, timelines and accountability across teams.
- Ensure strategies move into actual execution and measurable business outcomes.

Key Metrics

- Revenue

- Growth %

- CAC

- ROAS

- MER

- Conversion Rate

- AOV

- Repeat Purchase Rate

- LTV

- Gross Margin

- Contribution Margin

- Retention





- Traffic and Funnel Metrics

What We’re Looking For

- 4+ years of relevant experience in D2C, e-commerce, growth, GTM, category management or similar commercial roles.
- Strong understanding of the complete D2C funnel.
- Demonstrated experience launching products, categories, campaigns or business initiatives.
- Robust commercial and revenue-oriented thinking.
- Experience working with Meta and Google performance marketing.
- Strong understanding of CAC, ROAS, conversion, AOV, retention and unit economics.
- Experience with Shopify or similar D2C e-commerce platforms preferred.
- Ability to analyse data and convert insights into actionable growth strategies.
- Comfortable working across both strategy and execution.
- Strong problem-solving and decision-making ability.
- Experience coordinating or managing teams/agencies.
- Strong ownership mentality.
- Strong communication and stakeholder-management skills.

Strong Preference For Candidates Who Have

- Worked directly with a consumer/D2C brand.
- Owned measurable revenue or growth targets.
- Taken products/categories from planning through launch and scale.
- Managed meaningful performance marketing budgets.
- Improved CAC, ROAS, conversion, AOV or retention.
- Worked closely with founders or senior leadership.
- Managed cross-functional teams or multiple agencies.
- Built or scaled e-commerce revenue rather than only handling marketplace operations.

This Role May Not Be Suitable If Your Experience Is Primarily Limited To

- Only running Meta/Google Ads.
- Only marketplace catalogue/listing operations.
- Only social media/content management.
- Only reporting and analytics.
- Pure operational coordination without revenue accountability.

We are specifically looking for someone who can combine GTM + Revenue + E-commerce + Performance + Brand + Retention + Team Execution into one commercially focused growth role.

📌 C Growth & Go-To-Market Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram