About Us:

greytHR is a leading HRMS (Human Resources Management System) company dedicated to simplifying and optimizing HR processes for businesses of all sizes. We're passionate about creating intuitive, user-friendly, and cutting-edge solutions that empower organizations to focus on their people.

Position Summary

We are seeking an experienced and strategic Customer Marketing Manager to cultivate a strong community of loyal customers and amplify their success as powerful social proof . This role is essential for building trust and credibility by developing authentic customer narratives, managing all customer communications, and crucially, leveraging this high-value content to attract and convert new prospects into leads.

Key Responsibilities

1. Customer Advocacy & Community

- Develop and manage a robust Customer Advocacy Program (e.g., reference program, testimonials, online reviews).
- Identify, recruit and nurture customer advocates to participate in PR opportunities, events, webinars and sales reference calls.
- Manage and grow the Customer Advisory Board (CAB) or user community/forum to gather feedback, build relationships, and promote peer-to-peer engagement.
- Track and report on key advocacy metrics, including participation rates and reference utilization.

2. Social Proof Content & Communication

- Lead the production of high-impact customer success stories , video testimonials, written case studies, and quote assets for use across all channels.
- Manage and oversee all strategic customer communications, including the customer newsletter and other customer communication ensuring a consistent and engaging customer experience.
- Develop and execute customer spotlight programs (e.g., webinars, blog posts, community features) showcasing customer ROI and best practices.

3. Lead Generation with Customer Content





- Collaborate with the Digital team to strategically deploy customer content (case studies, testimonials, recorded webinars) as high-converting assets in top-of-funnel and mid-funnel campaigns.
- Develop targeted landing pages, ad copy, and email nurture tracks that feature customer success stories to drive Leads.
- Analyze content performance, identifying which customer stories are most effective at generating and accelerating new pipeline.
- Maintain an up-to-date content library, ensuring the Sales and Business Development teams are equipped with the latest and most relevant social proof to use in their outreach.

Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6
- years of experience in Marketing, with at least 3 years specifically managing Customer Advocacy, Testimonials, or Content Marketing , preferably in a B2B/SaaS environment.

- Proven experience identifying, interviewing, and producing compelling written and video customer stories.
- Experience deploying content within Digital campaigns and tracking conversion metrics.
- Excellent written and verbal communication skills, with a strong portfolio of produced content and communications.
- Proficiency with email/marketing automation tools and CRM systems (e.g., Salesforce).
- Experience with customer advocacy platforms or community management software is highly desirable.

Ideal Candidate Profile:
- Exceptional Interviewer & Storyteller: Able to quickly build rapport with customers and translate success into compelling, lead-generating narratives.
- Analytical Marketer: Understands how to measure the ROI of content and optimize its use for lead conversion.
- Collaborative: A strong team player who can effectively partner with Marketing, Sales, Customer Success, and Product teams.
- Highly Organized: Capable of managing a content pipeline and multiple communications projects simultaneously.

📌 Customer Marketing Manager (Bengaluru)
🏢 Greythr
📍 Bengaluru