At cazyweb we run conversion programs for leading DTC and e-commerce brands across the US and Europe. As a CRO Strategist you sit at the centre of that program: you read the data, decide what is worth testing, write the hypotheses, and stand behind the result.

You will partner with CRO designers, A/B test developers, and data analysts to ship a steady cadence of experiments.

What you will do

- Run a research-led experimentation program end to end.
- Build and prioritise the roadmap. Maintain a ranked test backlog (PIE / ICE) per client, balancing quick wins against high-leverage bets.
- Write sharp hypotheses. Translate qualitative and quantitative research into clear "we believe / because / we will know" statements with a defined primary metric.
- Mine the data for opportunities. Use analytics, heatmaps, session replay and survey data to find friction and frame the next test.
- Design the experiment. Define variants, audiences, exposure, sample size and run-time with the test developer and CRO designer.
- Own statistical rigour. Set significance thresholds, watch for peeking and novelty effects, and call tests honestly: win, loss, or inconclusive.
- Report the impact. Turn results into clean post-test readouts and tie wins to projected annual revenue and our performance billing.
- Run the QBR narrative. Present the program story to clients: what we learned, what we will test next, and why.
- Compound the learnings. Feed every result into a shared insight library so the whole bench tests smarter over time.

How the program runs A repeatable loop,



every sprint.

01

Research & frame

Heuristic review, analytics deep-dives, session replay and voice-of-customer to surface the highest-friction moments.

02

Hypothesise & build

Write the hypothesis, scope the variant with design and dev, and define the metric, audience and sample size up front.

03

Test & call

Ship the experiment, monitor for significance, and call it cleanly, then translate the lift into projected revenue.

What you bring

- Strong CRO fundamentals.
- If you have run real experimentation programs and can defend a call with statistics, we want to talk, regardless of where your degree is from.
- 2+ years in CRO / experimentation, ideally agency-side or in-house at a DTC/e-commerce brand.
- Fluent in experiment statistics: significance, power, sample size, sequential testing pitfalls.
- Hands-on with a major testing platform and comfortable reading GA4 / analytics to source ideas.
- You write a clean hypothesis and can explain why a test won or lost in plain language.
- Comfortable client-facing, presenting results and defending the roadmap.
- Fluent with agentic coding tool like claude code or codex or any other agentic setup

Tool and app knowledge

- Shopify
- Intelligems
- Convert
- GA4
- Hotjar
- Microsoft Clarity
- Looker

Compensation

$1500-$2000 per month. Full time role will be only offered after successful completion of freelance period. Freelance period will paid $10-$12/hr

Apply now https://cazyweb.com/jd/cro-strategist/

📌 Cro Lead (Mumbai)
🏢 cazyweb
📍 Mumbai