: Creator Onboarding (Hindi Markets)
Position Title
Senior / Lead – Creator Onboarding (Hindi Markets)
Department
Creator Onboarding
Location
Mumbai
Position Overview
We are looking for a highly persuasive, network-savvy, and result-oriented
Senior / Lead – Creator Onboarding with a specialized focus on
Hindi content markets across Tier A, B, and C regions . This role centers strictly on creator acquisition, talent negotiation, and exclusive creator onboarding for our influencer marketing vertical. (Note: Ongoing brand campaign management and influencer partnerships are managed separately by a dedicated team). Your core mandate is to identify, pitch, negotiate, and onboard 30 Hindi content creators to work exclusively with Divo within a 3-month timeframe .
You will bring creators into Divo's network under 100% exclusive contracts for all their influencer marketing campaigns.
Core Responsibilities
- Target-Driven Creator Onboarding (30 Creators in 3 Months)
High-Velocity Onboarding:
Hit the aggressive target of onboarding
30 exclusive Hindi creators within 90 days for influencer marketing monetization. Exclusive Contracting:
Pitch, negotiate, and close 100% exclusive contracts, ensuring creators commit to working purely with Divo for all brand deals and influencer marketing activations. Full-Funnel Onboarding:
Manage the entire onboarding lifecycle—from initial outreach, pitching Divo's commercial value, negotiating contract terms, to final document execution and database integration.
- Hindi Creator Sourcing & Pipeline Management Regional Creator Scouting:
Proactively discover high-potential, fast-growing Hindi content creators across YouTube, Instagram, and other digital platforms.
Tiered Market Coverage:
Scout emerging voices, vloggers, regional comedy, entertainment, lifestyle, and gaming creators across Tier A metros or Tier B/C Hindi belts (e.g., UP, MP, Bihar, Rajasthan, Haryana, Delhi NCR, Mumbai). Pipeline Management:
Maintain a high-volume, structured funnel of prospective Hindi creator leads to ensure a continuous stream of closed onboarding deals.
Key Performance Indicators (KPIs)
Onboarding Volume
Successfully onboard
30 exclusive Hindi creators in a 3-month span . 100% Exclusivity Rate:
Ensure all onboarded creators sign exclusive influencer marketing contracts with Divo. Lead-to-Onboard Conversion:
Maintain high conversion velocity from initial creator pitch to final signed contract. Market Coverage:
Penetrate key Hindi creator clusters across Tier A, Tier B, or Tier C markets.
Qualifications & Requirements
Experience
Minimum
5 to 7 years of direct experience in
Creator Onboarding, Creator Acquisition, or MCN Talent Sourcing , with a primary focus strictly on onboarding creators. Core Market Focus:
Proven track record in onboarding
Hindi creators across Tier A, Tier B, or Tier C markets (experience across all tiers is welcome, but solid expertise in any tier cluster is valid). Exclusive Deal Expertise:
Deep knowledge of creator mindsets, influencer marketing economics, contract terms, and closing
100% exclusive onboarding agreements . Language & Communication:
Native or highly fluent in
Hindi , with exceptional persuasive skills and cultural context to build instant trust with creators. Execution & Velocity:
Proven ability to work in a fast-paced environment and achieve high-volume onboarding targets under tight timelines.
📌 Creator Onboarding Executive (Mumbai)
🏢 Divo
📍 Mumbai