INDIRA UNIVERSITY Position: Creative Writer – Content Experience:

5–8 Years Salary:

₹6.00 – ₹8.00 LPA Location:

Pune Employment Type

Full-Time Role Summary We are looking for a creative and versatile

Creative Writer – Content who can develop engaging, original, and brand-aligned content across digital and offline platforms. The role requires strong storytelling, excellent language skills, and the ability to convert ideas into impactful content for diverse audiences.

Key Responsibilities Develop creative, engaging, and original content for websites, social media, campaigns, blogs, brochures, newsletters, presentations, and marketing materials . Create compelling brand stories, campaign concepts, taglines, captions, scripts, and promotional content . Understand briefs and translate business objectives into transparent and creative communication. Research industry trends, audience preferences, competitors, and relevant topics to generate fresh content ideas. Collaborate with

Marketing, Branding, Design, Digital Marketing, and business teams to deliver integrated content. Adapt content tone and style for different platforms, audiences, and campaigns. Review, edit, and proofread content for grammar, clarity, consistency, accuracy, and brand tone . Develop content calendars and support campaign-based content planning. Work closely with designers to ensure copy and visual communication are aligned. Support SEO-friendly content creation using relevant keywords and best practices.



Repurpose existing content into multiple formats while maintaining consistency and relevance. Manage multiple content assignments within defined timelines and quality standards.

Required Skills Excellent

English writing, editing, proofreading, and storytelling skills. Strong command of grammar, vocabulary, sentence structure, and communication. Ability to write short-form and long-form content with equal effectiveness. Strong creative thinking and conceptualization skills. Understanding of social media, digital marketing, branding, and content marketing . Basic understanding of

SEO and digital content practices . Ability to work on multiple projects and meet tight deadlines. Strong research and information-gathering skills. Attention to detail with a strong sense of brand voice and tone. Educational Qualification Bachelor's or Master's degree in

English, Journalism, Mass Communication, Advertising, Marketing, Communications, or a related field .

Preferred

Profile 3–5 years of professional experience in creative writing, content writing, copywriting, branding, advertising, digital marketing, or a similar role .

Experience working with education, corporate, lifestyle, consumer, or digital brands will be an advantage. Candidates with a strong content portfolio demonstrating creative and campaign-based work will be preferred.

Key Competencies

Creativity | Storytelling | Communication | Research | Copywriting | Editing | Brand Understanding | Time Management | Collaboration | Attention to Detail

📌 Creative Writer – Content (Mumbai)
🏢 INDIRA GROUP OF INSTITUTES, PUNE
📍 Mumbai