Company Description Monastic Media® is an e-commerce consulting firm dedicated to helping online businesses grow profitably and sustainably. The company offers a range of strategic and operational services designed to increase revenue while reducing the time founders and teams spend on day-to-day operations. By identifying barriers to scalability, Monastic Media® develops tailored strategies that remove friction and unlock new growth opportunities.

Team members collaborate closely with clients to optimize performance, streamline processes, and build long-term value in competitive digital markets.

Job Overview

We are looking for a highly creative and analytical Creative Strategist who can bridge the gap between creative execution and performance marketing.

The ideal candidate will be responsible for researching competitors, identifying winning ad angles, developing creative concepts, and providing detailed creative briefs to the media buying team to improve campaign performance across Meta, Google, and other digital platforms.

This role requires someone who understands consumer psychology, social media trends, and directresponse advertising.

Key Responsibilities

- Competitor Research & Market Analysis

Conduct in-depth competitor research across Meta Ads Library, TikTok, Google, and other advertising platforms. Analyze competitors' messaging, hooks, offers, creative formats, CTAs, and landing pages. Identify emerging creative trends and winning advertising strategies. Prepare weekly competitor reports with actionable insights.
- Creative Strategy Development

Develop creative concepts based on customer pain points, desires, objections, and buying behavior. Create multiple creative angles for different customer personas. Suggest hooks, headlines, scripts, visual references, and ad formats. Recommend UGC, testimonial, founder-story,



educational, comparison, and problem-solution ad concepts.
- Creative Briefing

Prepare comprehensive creative briefs for designers and video editors. Clearly define: Hook Script/Copy Visual Direction Scene Breakdown Text Overlays CTA Offer Placement Branding Guidelines References
- Collaboration with Media Buyers

Work closely with Media Buyers to understand campaign objectives. Suggest fresh creatives based on campaign performance. Continuously provide new creative concepts to combat ad fatigue. Participate in weekly performance review meetings.
- Performance Analysis

Review ad performance metrics including CTR, CPC, CPM, CPA, ROAS, Thumb Stop Ratio, Hold Rate, and Conversion Rate. Identify which creative elements contribute to winning ads. Recommend iterations and improvements based on data.
- Trend Monitoring

Stay updated with Meta, Instagram, TikTok, and eCommerce creative trends. Discover viral content formats and adapt them into high-converting advertisements. Maintain a swipe file of successful ads across multiple industries.

Required Skills

Solid understanding of Meta Ads and Performance Marketing Excellent research and analytical skills Knowledge of consumer psychology and marketing principles Ability to write compelling hooks, headlines, and ad copy Understanding of direct-response advertising Experience creating creative strategies for D2C brands Familiarity with Meta Ads Library, TikTok Creative Center, and competitor research tools Strong communication and presentation skills Organized with attention to detail

Preferred Qualifications

1–3+ years of experience in Creative Strategy or Performance Marketing Experience working with D2C/eCommerce brands Understanding of UGC content creation and video advertising Basic knowledge of Canva, Figma, or Adobe Creative Suite (preferred but not mandatory)

📌 Creative Strategist (Performance Marketing) (India)
🏢 Monastic Media®
📍 India