Role Overview

We’re looking for a Creative Manager – Copy who lives and breathes social. Someone who understands how content travels, why people stop scrolling, and how writing directly impacts AWT, shares, saves, and brand recall.

This is not a pure ideation role. It’s an ops + strategy heavy position- owning daily content output, ensuring consistency, and driving results at scale. You’ll make sure content is sharp, on-brand, and high-performing.

Roles & Responsibilities

Content Ideation & Writing

- Writes platform-native copy across reels, shorts, carousels, captions, scripts, and campaigns.
- Thinks in hooks, pacing, and payoff—writes for retention, not just cleverness.
- Understands how language, tone, and structure influence watch time and engagement.
- Maintains brand voice consistency while adapting to evolving content formats.

Strategy & Performance Thinking

- Obsesses over performance metrics- AWT, shares, saves, retention, engagement.
- Uses performance data to refine hooks, formats, and narrative structures.
- Works with Analytics and Strategy teams to translate insights into better writing.
- Writes with platform behaviour in mind (Instagram and YouTube).

Content Operations & Scale





- Manages high-volume content output without compromising quality or clarity.
- Ensures messaging consistency across daily content, series, and campaigns.
- Works closely with production and design to execute content efficiently.
- Owns timelines, revisions, and delivery for assigned brands or creators.

Brand Thinking & Ownership

- Takes end-to-end ownership of content outcomes- not just copy delivery.
- Protects brand tone, messaging, and positioning across all content.
- Proactively flags gaps, opportunities, and inconsistencies.

Your Experience

- 4–5 years of experience in digital-first agencies, content studios, or social-led teams.
- Proven experience writing high-performing social content at scale.
- Strong understanding of Instagram and YouTube content ecosystems.
- Comfortable working in quick-paced, high-output environments.

Must-Have Mindset

- A writer of today who understands modern content consumption patterns.
- Lives and breathes social content.
- Outcome-focused and accountable for performance, not just output.
- Diligent about quality, consistency, and follow-through.
- Enjoys building systems and processes that help content scale.

📌 Creative Manager (Delhi)
🏢 humour me
📍 Delhi