Looking for a Creative Director to own the creative output of the brand. This is not a purely directorial role: this person will set visual strategy, lead a team, and get hands-on with execution when speed, quality, or gaps in the team demand it. You'll be equally comfortable briefing a motion designer and opening the timeline yourself to fix a cut, or stepping in to design a key visual when the calendar won't wait for a briefing cycle.

This is a leadership role for someone who can move fluidly between big-picture art direction and the pixel-level detail of a Reel thumbnail — someone who has run a creative team before, knows how to keep quality high under volume pressure, and isn't precious about switching between performance-first and brand-first work, or between directing and doing, in the same week.

What you'll own

Strategy, leadership & execution — the three pillars of this role

- Set the design strategy and visual direction across performance, brand campaigns, social media, packaging etc
- Lead, mentor, and manage a team of designers, motion graphic artists, editors, DOP and freelancers — briefing, reviewing, unblocking
- Hands-on design, edit, or art direction on the ground across projects and team tasks
- Setting up post production & production processes and guidelines for output efficiency and brand consistency

Art direction & brand consistency

- Act as the final visual/craft gatekeeper — reviewing and approving work across formats before it goes live
- Art-direct the design of campaign creatives, PR seeding boxes, product unboxing experiences, and influencer/creator kits
- Ensure physical and digital brand touchpoints (packaging inserts, box design, seeding collateral) are held to the same creative bar as digital-first work
- Maintain and evolve brand visual guidelines (colour, typography, motion principles, photography/video style)
- Partner with brand strategy and content/copy team on visual identity evolution as the brand scales

Performance Marketing Ad creative





- Direct the design and motion output for performance marketing assets across Meta, Google, and other paid channels
- Partner closely with the brand strategy, creative and growth teams to translate what's working (hooks, formats, angles) into a constant pipeline of fresh visual creative, without losing brand distinctiveness in the process
- Build and maintain a creative testing framework for visual formats and styles in collaboration with

Campaigns & brand films

- Art-direct brand campaigns from concept-to-visual-execution, including hero films, launch campaigns, and seasonal/moment marketing
- Translate campaign narratives and scripts (developed by the Content & Copy Strategist) into visual direction, storyboards, shot lists, and final edits
- Ensure every campaign asset ladders up to company brand pillars and visual identity

Social & video content

- Own the visual and motion language on social content across Instagram (Reels-first), YouTube (long-form + Shorts), and emerging formats
- Work with the brand & content team to keep the content calendar visually fresh while staying true to brand
- Push format innovation - new editing styles, transitions, motion templates that keep Company social presence distinctive in a crowded category.

What we're looking for

- This is a player-coach role: strong hands-on craft is not optional. You'll be expected to personally execute design or motion work regularly, not just direct and review — alongside setting strategy and managing a team
- 7–10 years of experience in a creative/design role, with at least 3-4 years leading a creative team (in-house or agency)




- Proven experience directing both performance-driven creative (ads that convert) and brand-driven creative (campaigns that build equity) — this is a dual-mandate role, not one or the other
- Track record of taking a concept or idea (someone else's or your own starting point) and translating it into solid visual execution. comfortable receiving a narrative and strategy briefs
- Comfortable working cross-functionally with founders, strategy leads, the Content & Copy Strategist, and external creative/production agencies — able to hold a creative point of view in the room while staying collaborative
- Strong hands-on craft background in graphic design and/or motion design — able to jump into the tools when the team needs it, not just spot what's wrong and hand it back
- Experience managing and briefing freelancers/external vendors and agency partners at scale and setting up post production processes as well as guidelines for brand consistency.
- Category experience in D2C, FMCG, wellness, or nutrition is a robust plus, but not mandatory — what matters more is experience in fast-moving, high-volume content environments, or a background at a company known for sharp, culturally-tuned brand campaigns
- A strong visual point of view balanced with the humility to take strategic, business, and narrative input from brand, performance, and content teams
- Comfort working across formats — static, motion, film, packaging/physical collateral — and across platforms with very different creative grammars (Instagram vs. YouTube vs. paid)
- Collaborative by nature — this role only works if you partner well with the Content & Copy Strategist rather than compete for ownership of ideas
- Consistent, distinctive visual output across performance and brand work that's recognisably without being repetitive
- A creative team (in-house + freelance) that ships high volume without quality dips

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

📌 Creative Director (Bengaluru)
🏢 Intropeer
📍 Bengaluru