Role & Responsibilities

We are looking for a Creative Copywriter to create performance-focused content for brands across the US and India. Working closely with the Brand Manager, you will turn brand strategy and customer insights into effective video briefs, advertising copy, emails and social media content.

You will:

- Review client footage, photographs and digital asset libraries to identify strong, usable content.
- Develop video briefs covering the core concept, hook, structure, messaging and recommended clips.
- Write persuasive email copy for automated flows and marketing campaigns.
- Create advertising copy, social media posts, captions and other marketing content based on strategic direction.
- Research markets, competitors, customer reviews, forums and advertising trends to identify fresh insights and hooks.
- Suggest content concepts and practical shoot ideas that clients can execute themselves.
- Review creative designs and video edits and provide clear, consolidated feedback to designers and editors.
- Research relevant media outlets and draft news-led or thought-leadership content for B2B clients when required.
- Schedule and publish content across client social media accounts.
- Adapt tone and messaging for different industries, audiences and brand voices.
- Manage multiple clients, projects and deadlines while maintaining accuracy and quality.
- Use AI tools responsibly for research, ideation and drafting, followed by careful human editing.
- Learn from creative performance and contribute new angles and concepts for future testing.

Preferred Candidate Profile

- 2-4 years of professional experience in copywriting, content creation or social media, preferably with a marketing or advertising agency.




- Strong portfolio demonstrating advertising copy, emails, social content, video concepts or creative briefs.
- Excellent command of written English, with the ability to write clearly, persuasively and concisely.
- Ability to adapt tone and style across different brands, industries and target audiences.
- Strong visual judgement and the ability to identify compelling moments within raw footage and photographs.
- Good understanding of hooks, messaging, storytelling and audience psychology.
- Curious about performance marketing and interested in learning how creative ideas are tested and improved.
- Robust research skills, including the ability to extract insights from customer reviews, forums, competitor content and advertisements.
- Comfortable managing varied client requirements and learning how different businesses, products and audiences work.
- Highly organised, detail-oriented and able to deliver quality work within short timelines.
- Proactive and resourceful when learning unfamiliar tools, platforms and workflows.
- Comfortable providing constructive feedback to video editors and designers.
- Hands-on experience with Google Docs, Sheets, Slides and Drive.
- Comfortable using AI tools for research and drafting while recognising where human judgement and editing are essential.

Good to have:

- Experience using digital asset-management or review platforms such as Pics.io, Frame.io, Google Drive or Dropbox.
- Experience writing email campaigns or automated flows using Klaviyo or a similar platform.
- Exposure to Meta Ads, paid social campaigns or performance creative.
- Agency experience involving multiple clients.
- Experience writing for both B2C and B2B brands.

Perks and benefits Work from home, House rent allowance, Festive Bonus

📌 Creative Copywriter (Chennai)
🏢 The Ad Affair
📍 Chennai