Role - Creative Associate - Under25 (Under25-Dictionary)

Location – Mumbai | Division – Under25 | Reporting - Internet Content Lead

About the role –

Under25 is India's largest youth media network - a phygital (physical + digital) platform helping young people earn, learn, and level up for real life. We connect students across campuses through youth-run social handles, on-ground experiences (including Campus Summits), and flagship programs like leadership fellowships and paid brand gigs. At the core is the Under25 App - a gamified platform where students network, complete missions, and unlock real-world opportunities.

Backed by Collective Artists Network, Under25 is where Gen Z speaks for itself and where brands go to reach them.

Under25 Dictionary is our meme-first flagship, reaching 100M+ monthly with sharp, funny, wildly shareable internet content. We’re hiring a meme-native Social Media Manager to lead Under25 Dictionary. You’re a creator-at-heart who lives inside Gen-Z culture, moves fast on topicals, and knows how to turn a flicker of an idea into internet wildfire—today, not tomorrow.

You’ve worked hands-on with large pages and can architect brand-friendly meme IPs that sponsors love to participate in without killing the joke.

Under25 Dictionary is looking for someone who lives on the internet, understands youth culture, has ideas, and knows how to turn those ideas into content. You'll work on creating social-first content for Under25 Dictionary, from short-form videos and Reels to memes, formats, cultural moments and everything in between.

Key Responsibilities –

- Ideate,



create and execute short-form, social-first content for Under25 Dictionary.
- Spot trends, memes, conversations and internet moments early, and figure out how Dictionary can participate in them.
- Develop concepts, scripts, captions and content formats that feel native to the platform.
- Work on Reels/Shorts from idea to execution, including shooting and editing when required.
- Collaborate with the creative team to brainstorm and experiment with new formats.
- Track what's working, understand why, and use those insights to make the next thing better.

Broad KRA –

- Ideate and create social-first content for Instagram, Reels and YouTube Shorts.
- Spot trends, memes, creators and cultural moments and turn them into relevant content.
- Develop concepts, scripts, captions and new content formats.
- Manage content execution from idea to shoot/edit/publish.
- Track content performance and use insights to improve future content.

Competencies –

- Strong understanding of Gen-Z & internet culture
- Creative ideation & storytelling
- Strong writing and scripting skills
- Short-form video content creation
- Basic video editing — CapCut/VN/Edits; Premiere Pro is a plus
- Trend spotting and social media awareness
- Content performance analytics




- Curiosity, collaboration and experimentation

Ideal candidate –

- 1-2 years of experience in content, social media, creative or a similar role.
- You spend a lot of time on Instagram, YouTube, Reels, Shorts and the wider internet, and actually understand what people are watching and sharing.
- Strong understanding of memes, trends, creators, pop culture and youth culture.
- Comfortable being on camera when the idea needs it.
- Comfortable reading social media insights and spotting what's worth doubling down on.
- Comfortable editing on Edits/VN/CapCut; Premiere Pro or similar is a plus.
- Good writing and communication skills.
- Quick, collaborative, curious and comfortable experimenting with ideas.

✦ ABOUT COLLECTIVE Collective Artists Network is India’s leading new media and pop culture company, operating at the intersection of talent, content, technology, and commerce. With a powerful roster of celebrities and creators, Collective connects brands, communities, and audiences through creative storytelling, creator partnerships, and technology-driven solutions.

Its ecosystem spans talent management, influencer marketing, original content platforms, youth communities, branded content, and AI-powered creator tools.

Driven by the vision of "An Integrated Creative Community, Powering Dreams," Collective empowers talent, fosters collaboration, and creates meaningful impact while building the next generation of media, entertainment, and cultural influence. Certified a Great Place to Work in 2025.

📌 Creative Associate (Mumbai)
🏢 Under25
📍 Mumbai