Company Profile

Leading Carbonated Soft Drink Mfg. Company

Position

Country Head – Sales & Commercial Location:

Overseas

Key Requirements: Lead the overall sales and commercial strategy to drive revenue, profitability, market share, and sustainable growth. Develop and execute

Route-to-Market (RTM)

strategies across channels, geographies, and customer segments. Drive sales across

CSD / sparkling and still beverage categories , with focus on volume, value, mix, and profitability. Manage key channels including

Up-to-date Trade, General Trade, HORECA, Convenience, and E-commerce . Lead pricing, promotions, trade investments, assortment, and Revenue Growth Management (RGM)

initiatives. Build, develop, and optimize the distributor and wholesaler network . Lead and develop a large sales and commercial team , including KAM, field sales, RTM, and trade marketing functions. Work closely with

Marketing, Supply Chain, Finance, and Operations for effective business and campaign execution. Drive market intelligence, competitor analysis, annual business planning,



and resource allocation . Establish KPIs, dashboards, and commercial governance to monitor performance and execution. Present business performance, risks, and strategic plans to the

MD/CEO and regional leadership .

Desired Candidate: MBA (Marketing) 15+ years of experience in

CSD / Beverage sales and commercial leadership with any reputed Soft Drink Company. Strong experience in

Carbonated Soft Drinks (CSD)

and beverage categories. Expertise in

RTM, Key Account Management, Trade Marketing, Distribution, and RGM . Proven track record of driving sales growth, profitability, and market-share gains . Strong experience managing distributors, key accounts, and large sales teams . Excellent strategic, negotiation, analytical, leadership, and stakeholder management skills.

Contact Details: Rina Arun / Nandan Kumar [email protected] +91-99043 22770 / +91-(phone hidden)

📌 Country Head (Mumbai)
🏢 United HR Solutions
📍 Mumbai