About :

IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, known for redefining the boundaries of creativity and innovation. We’re on an ambitious journey to become India’s No.1 AI-driven creative agency, revolutionizing how brands think, create, and communicate. Our mission is simple — to fuse human imagination with the power of artificial intelligence, delivering smarter, faster, and more impactful creative solutions.

Role Overview:

We’re looking for a next-generation copywriter, someone who thinks strategically, writes fearlessly, and works hand-in-hand with AI to craft ideas that move people and brands alike. This isn’t just a traditional copywriting role, it’s for someone who uses AI as a creative partner, leveraging tools to ideate, experiment, and elevate storytelling to new heights.

You’ll conceptualize big ideas, craft high-impact copy, and use AI tools to enhance creative outputs, from campaigns and decks to digital storytelling and real-time content creation.

Key Responsibilities:

- Develop original, AI-enhanced concepts and campaigns across digital, ATL, BTL, and integrated platforms.
- Write compelling, intelligent copy for ads, films, websites, social media, and brand experiences.
- Collaborate with Art, Strategy, and Client Servicing teams to deliver insight-led, tech-powered creative work.
- Experiment with AI tools (for ideation, tone optimization, scripting, trend mining, etc.) to boost creative efficiency and innovation.




- Lead creative brainstorms and confidently present AI-augmented ideas and campaigns to clients.
- Maintain brand voice consistency across all channels.
- Stay on top of emerging creative technologies, AI tools, and content trends.
- Manage multiple briefs and deadlines while pushing the boundaries of creative quality.

Skills & Experience:

- 2-4 years of experience in advertising, digital, or content marketing agencies.
- A strong portfolio showcasing sharp conceptual thinking, versatility, and standout writing across formats.
- Proven experience using AI tools (e.g., ChatGPT, Midjourney, Runway, Synthesia, Jasper, Notion AI, etc.) in creative or strategic workflows.
- Deep understanding of brand storytelling, cultural trends, and digital behavior.
- Strong command of English — with an ear for nuance, a flair for wit, and an instinct for strategy.
- Comfortable experimenting, learning, and iterating in a quick-paced, AI-driven environment.

What We Offer:

- This is your opportunity to be at the forefront of the AI-creative revolution. You’ll shape how brands use intelligence and imagination to tell stories, working with ambitious teams and clients who believe in the future of AI-led creativity.
- A culture that celebrates curiosity, experimentation, and bold thinking.
- Opportunities to work on diverse, high-impact brands.
- Exposure to cutting-edge AI tools and training.
- Growth pathways into creative leadership roles.

If you think in ideas, write in magic, and speak the language of AI, we want to hear from you. Apply at [email protected]

📌 Copywriter (Mumbai)
🏢 IdeateLab
📍 Mumbai