Job Title: Copywriter and Content Writer – Kidswear Fashion Brand

Location: Mumbai

Full Time | In Office

Role Overview

We are hiring a Copywriter and Content Writer with 1 to 3 years of hands on experience in digital content and brand communication. The ideal candidate understands fashion and consumer behaviour, writes confidently across platforms, and is comfortable using AI tools for research, ideation, and content scaling. This role requires speed, structure, and strong commercial awareness.

Key Responsibilities

Social Media Copy and Campaign Content

- Write high performing captions for Instagram, Facebook, and reels using SEO friendly kidswear and fashion keywords
- Develop campaign messaging for launches, festive collections, sales, and collaborations
- Adapt tone and length for reels, carousels, stories, and static posts
- Maintain brand voice consistency across Tiny Girl and sub brands

Website and E Commerce Content
- Write clear, persuasive product descriptions focusing on fabric, fit, comfort, and occasion
- Optimise website copy for search intent, readability, and conversion
- Support landing pages, collection descriptions, banners, and CTAs
- Align content with buying behaviour of Indian mothers across age groups

SEO Blogs and Long Form Content
- Research and write SEO focused blogs on girlswear, party wear, festive fashion, and kids styling guides
- Use internal linking strategies to improve organic traffic and time on site
- Identify high intent keywords and content opportunities relevant to Indian audiences
- Maintain a structured content calendar aligned with marketing goals





AI Enabled Writing and Content Scaling
- Use AI tools for keyword research, outlines, content variations, and ideation
- Repurpose long form content into short form social and website copy
- Improve writing efficiency while maintaining brand tone and accuracy
- Stay updated on AI trends in content marketing and copywriting

Editing and Collaboration
- Edit and proofread all content for grammar, clarity, and tone
- Work closely with social media, design, and marketing teams
- Implement feedback quickly and maintain high content quality standards

Requirements

Experience

- 1 to 3 years of experience in copywriting or content writing
- Prior experience in fashion, lifestyle, e commerce, or D2C brands preferred

Writing and SEO Skills
- Strong command of written English with a polished, persuasive tone
- Good understanding of SEO principles including keywords, intent, and internal linking
- Ability to write both short form and long form content confidently

Technical and AI Skills
- Comfortable using AI tools for content research, ideation, and optimisation
- Willingness to learn and adapt to recent writing and marketing tools
- Basic familiarity with CMS platforms is a plus

Mindset and Work Style
- Detail oriented, organised, and deadline driven
- Curious, analytical, and performance focused
- Understands that strong copy supports both brand building and sales
- Comfortable working in a fast paced, high expectation environment

Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance

Work Location: In person

📌 Copywriter-Content Writer (Mumbai)
🏢 Tiny Girl Clothing
📍 Mumbai