Litmus branding Pvt. Ltd. is 25 year old branding, advertising & marketing company based in Ahmedabad, currently hiring for Copywriters, details are as below:

Copy & Content Strategy:

- Developing compelling content strategies & creative concepts for a myriad of print & digital projects such as, but not limited to, brand storytelling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs, articles & websites.
- Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
- Target audience and perceptions.
- Nature of Business: B2C, B2B, B2Ch, D2C.
- Brand Value Proposition
- Unique selling proposition
- Brand Positioning
- Brand Values, Tone & Personality.
- Nature of the asset, marketing collateral, or channel the content is going to be used for.
- Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands.

Client & Team Liaison:

- Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translating them into actionable copywriting strategies
- Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication
- Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations.

Pitches, Awards & Presentations Development:

- Development of presentations for new strategies, upsell/cross sell objectives for pitches or existing clients.
- Development of presentations for research & analysis done for particular project or project objectives.
- Research & setting up opportunities for Awards. Reporting & Management
- Daily, weekly and monthly reporting to Copy Head/ Hods on multiple factors such as, but not limited to
- Review as per role task document
- Current & Upcoming deliverables & deadlines• Completed deliverables
- Challenges,



Missed Deadlines & Client feedback/complaints
- Understand, & protect the agency's brand values at every level. Continuous Learning and Improvement
- Staying abreast of industry trends, consumer behaviour shifts, and emerging technologies to inform and enhance copywriting strategies and approaches
- Seeking opportunities for career development and skill enhancement to continually refine and elevate copywriting capabilities
- Exceptional writing skills with a focus on creativity, clarity, and brevity
- Ability to deeply understand brand identity and values to effectively communicate brand messages
- Skill in adapting writing style to suit different mediums and form factors, including print and digital media
- Creativity in storytelling and narrative development while maintaining a rational approach
- Proficiency in writing for social media platforms, adapting content to fit specific formats and engage target audiences effectively
- Research skills to gather insights and data to inform copywriting strategies
- Time management for meeting tight deadlines and managing multiple projects simultaneously

Skills :

- Advanced knowledge of English grammar, & sentence structure formats.
- Knowledge of copywriting formulas such as, but not limited to-
- PAS
- AIDA
- BAB/FAB
- Understanding of brand strategy, positioning & personality principles such as, but not limited to-
- Porter's generic competitive strategy
- Aakar's Model
- Carl Jung's Archetypes
- Knowledge of branding and marketing concepts and techniques
- Familiarity with different forms of media and their unique content requirements
- Awareness of industry trends in copywriting and content marketing
- Understanding of analytics tools for tracking and measuring content performance
- Knowledge of SEO principles and keyword optimization for web copy Knowledge

Qualifications: Bachelor’s / Master's Degree

Experience : 1-2 Years

Interested candidates are welcome to share CV on [email protected] / [email protected]

📌 Copywriter (1-2 years of experience) (Ahmedabad)
🏢 Litmus Branding
📍 Ahmedabad