Content Creation

Write, edit, and proofread high-quality content for websites, blogs, social media, emails, and marketing campaigns.

Ensure content is clear, engaging, and aligned with brand voice and tone.

Develop long-form and short-form content tailored to target audiences.

Content Strategy & Planning

Define and execute content strategies to support business and marketing objectives.

Conduct audience research and create content personas.

Develop editorial calendars and content roadmaps.

Identify content gaps and opportunities.

SEO & Optimization

Optimize content for search engines using SEO best practices (keywords, meta tags, internal linking).

Analyze content performance using analytics tools and recommend improvements.

Ensure content is structured for readability and discoverability.

Content Governance

Maintain content consistency across platforms.

Ensure adherence to brand guidelines and compliance standards.

Manage content lifecycle, including updates, audits, and archival.

Required Skills





Bachelor’s degree in English, Journalism, Marketing, Communications, or related field.

4–8 years of experience in content writing and/or content strategy.

Excellent writing, editing, and storytelling skills.

Solid understanding of content marketing principles.

Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).

Ability to simplify complex topics into engaging content.

Strong research and analytical skills.

Ability to manage multiple projects and deadlines.

Desired Skills

Experience in B2B or industry-specific domains (e.g., tech, finance, healthcare).

Familiarity with CMS platforms (WordPress, AEM, etc.).

Knowledge of UX writing and conversion-focused content.

Experience with social media strategy and paid campaigns.

Basic understanding of HTML/CSS (optional but beneficial).

📌 Content writer/Strategist (Hyderabad)
🏢 HCL INDIA
📍 Hyderabad