Job Title: Content Writer

Department: Marketing

Reports to: Marketing Head / Creative Head

Job Summary

The Content Writer is responsible for creating compelling, engaging, and brand-aligned content that supports the organization's digital presence and marketing initiatives. The role focuses on developing high-quality content for websites, blogs, social media, and marketing campaigns across multiple brands, ensuring consistency in messaging and communication.

Key Responsibilities:

Social Media Content (Primary Responsibility)

- Plan, write, and optimize engaging content for social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube, etc.) across all brands.
- Develop platform-specific captions, scripts, and copy for posts, reels, stories, carousels, and short-form video content.
- Collaborate with the creative and performance marketing teams to align social content with campaign goals, brand voice, and audience insights.
- Maintain a content calendar, track performance metrics, and iterate on content formats to improve reach, engagement, and conversions.

Website Content

- Develop explicit, engaging, and SEO-friendly content for company websites across multiple brands.




- Update and maintain website content to ensure accuracy, relevance, and consistency with brand guidelines.

Blog Content

- Research, write, and edit informative blog articles that enhance brand awareness, audience engagement, and thought leadership.
- Ensure blog content aligns with the marketing strategy and brand voice.

Marketing Campaign Content
- Create compelling content for marketing and promotional campaigns across all brands.
- Develop copy for digital marketing initiatives, advertisements, email campaigns, and other promotional materials as required.
- Collaborate with the marketing and creative teams to deliver campaign content that supports business objectives.

Content Quality & Brand Consistency

- Maintain a consistent tone, style, and messaging across all content deliverables.
- Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand standards.
- Coordinate with cross-functional teams to understand content requirements and deliver high-quality content within project timelines.

Work Location: In person

📌 Content Writer (Pune)
🏢 Medimaze Solutions
📍 Pune