Hiring: Content Writer – EdTech & SEO

Company: MatchToCollege Web Private Limited

Location: Gurgaon

Work Mode: Full-time

Experience: 1–3 years

Salary: Upto ₹6 LPA (depending on experience and skills)

About MatchToCollege

MatchToCollege is an AI-powered higher education and career discovery platform helping students discover colleges, universities, courses, entrance exams and career opportunities.

We are looking for a Content Writer who understands both content and SEO and can create accurate, engaging, student-focused content that performs on Google.

Key Responsibilities

- Create high-quality, original and engaging content for college/university listings, blogs, admissions campaigns, social media and marketing materials.
- Research and write content related to courses, programs, admissions, eligibility, campus life, placements, student experiences and career opportunities.
- Develop SEO-friendly blogs, landing pages, FAQs, course descriptions, college pages and other website content.
- Create content around MBA, BBA, MCA, BCA, B.Com, CAT, CUET, NEET, higher education, admissions, colleges, universities and careers.
- Conduct thorough research and ensure all education-related information is accurate, relevant and up to date.
- Write student-focused content that is clear, informative and aligned with MatchToCollege's brand voice.
- Conduct keyword research, search-intent analysis and competitor/SERP research before developing content.
- Identify content opportunities based on search volume, ranking potential, student queries and content gaps.
- Create SEO-friendly titles, H1/H2/H3 structures, meta titles, meta descriptions, FAQs and URL slugs.
- Optimise existing content to improve Google rankings, impressions, CTR and organic traffic.
- Understand and monitor Google Search Console data,



including clicks, impressions, CTR, average position and indexing status.
- Identify basic indexing, duplicate-content, internal-linking and technical SEO issues and coordinate with the SEO/technical team.
- Develop strategic internal linking between relevant college, course, exam and article pages.
- Collaborate with admissions, marketing, academic, SEO and product teams to understand content requirements.
- Interview faculty, students, alumni and industry professionals when required and convert insights into compelling content.
- Develop social media copy, campaign content, emailers and video/YouTube scripts as required.
- Edit and proofread content for grammar, clarity, consistency, readability and factual accuracy.
- Use AI-assisted content tools responsibly for research and drafting, while maintaining originality, accuracy and human editorial quality.
- Manage multiple content assignments and consistently deliver high-quality work within deadlines.

? SEO & Technical Knowledge Required The candidate should have practical understanding of:

Keyword Research

- Primary & secondary keywords
- Long-tail keywords
- Search volume
- Search intent
- Keyword difficulty
- Keyword mapping
- Competitor keyword research

On-Page SEO

- SEO titles
- Meta descriptions
- H1/H2/H3 structure
- URL slugs
- Internal linking
- Image optimisation
- FAQs
- Content optimisation

Google Search

- Google Search Console




- Google Analytics / GA4
- Indexing and de-indexing
- Search queries
- Impressions
- Clicks
- CTR
- Average position
- Organic traffic
- Ranking analysis

Basic Technical SEO

- Sitemap
- Robots.txt
- Canonical tags
- Duplicate content
- Thin content
- Crawl/indexing basics

? Desired Skills

- Excellent written and verbal English communication.
- Robust research, storytelling and proofreading skills.
- Good understanding of SEO and digital content.
- Ability to simplify complex academic information for students and parents.
- Strong understanding of student search behaviour and education-related queries.
- Familiarity with WordPress/CMS.
- Familiarity with Google Search Console and Google Analytics.
- Familiarity with SEO/content tools such as Ahrefs, SEMrush, Google Keyword Planner, etc.
- Ability to work with large volumes of content without compromising quality.
- Strong attention to detail and factual accuracy.
- Experience in the education/college/EdTech sector will be an added advantage.

⭐ What We're Looking For

We're not looking for someone who only knows how to write good English.

We want someone who thinks beyond writing:

What is the student searching for?

Why are they searching for it?

What keywords have search demand?

What is Google currently ranking?

What information is missing?

How can we create something more useful?

For us, content is not just about publishing articles.

Content = Search Demand + Student Intent + Accuracy + SEO + Business Impact.

? How We'll Measure Success

Your performance will not be measured only by the number of articles published.

We'll look at

Content Quality + Indexing + Rankings + Impressions + Clicks + CTR + Organic Traffic + Student Engagement

📌 Content Writer (Gurugram)
🏢 MatchToCollege
📍 Gurugram