Vegxi Makerspace Pvt. Ltd. | Puffy Singh is looking for a Content Strategist to join our Branding & Marketing team in Pune.
If you’re someone who understands brand storytelling, content strategy, consumer behaviour and social media trends, and can turn ideas into content that connects with audiences, we’d love to hear from you!
Role: Content Strategist
? Location: Pune
? Experience: 1–5 Years
? Department: Branding & Marketing
? Brand: Puffy Singh
What you’ll be responsible for:
Develop content strategies aligned with brand and marketing objectives
Define content pillars, themes and communication directions
Plan and manage monthly content calendars
Develop concepts for Reels, posts, stories and campaigns
Create hooks, captions, scripts, copy and campaign messaging
Develop brand stories and consumer-focused communication
Research consumer behaviour, trends, competitors and cultural moments
Identify trending topics and convert them into relevant brand content
Develop content ideas for product launches, campaigns, offers and activations
Coordinate with graphic designers, video editors, social media and marketing teams
Prepare creative briefs and provide explicit content directions
Analyse content performance and identify actionable insights
Maintain consistency in brand voice, tone, messaging and storytelling
- Experiment with new content formats to improve reach and engagement
? Who are we looking for?
✔️ Strong understanding of content strategy and brand communication
✔️ Excellent storytelling and creative thinking skills
✔️ Understanding of social media platforms and content trends
✔️ Ability to understand consumer behaviour and audience interests
✔️ Strong copywriting, ideation and communication skills
✔️ Data-driven approach to content performance
✔️ Ability to work collaboratively with creative and marketing teams
✔️ Experience in FMCG/consumer brands will be an advantage
Interested candidates can share their CV along with their portfolio/work samples on +91 (phone hidden).
Join us and help build Puffy Singh through powerful ideas, engaging stories and meaningful brand communication. ?