Content Strategy | Show Development | Format Development | Episode Planning

Company: Meclusions Studio

Location: Andheri East, Mumbai

Experience: Fresher to 3 Years

Candidates: Mumbai / Mumbai Metropolitan Region ONLY

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ABOUT THE OPPORTUNITY

Meclusions Studio is developing a new digital streaming and original-content platform focused on Sanatana, Hinduism, Bharat's history, culture, traditions, spirituality and lesser-explored Indian stories.

Hindustan ki Desi Kahaniyaan — High Production Quality ke tadke ke saath.

We are looking for a Content Strategy & Development Executive who can help transform interesting subjects and raw ideas into watchable, repeatable and producible content formats.

This is not simply a research position.

We want someone who can look at a subject and think:

“There is a story here. How can we turn it into a show?”

You will work between Research, Creative Development and Production, helping the senior creative team develop ideas before they enter full production.

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WHAT WILL YOU DO?

You will help develop content across:

- Original OTT shows

- Documentaries

- Yatra / travel formats

- Interview shows

- Cultural programming

- Historical storytelling

- Sanatana / Hinduism content

- Animated series
- AI-assisted storytelling
- Youth-oriented content
- Short-form digital content
- Educational / knowledge-based programming

- Special episodes and events

Your responsibility will be to help convert: IDEA → CONCEPT → FORMAT → SERIES → EPISODES → PRODUCTION PLAN

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DEVELOPING CONTENT IDEAS

You may receive a simple idea such as:

“Let's make a show about India's ancient temples.”

Your job will be to help develop it into something much more specific:

Possible format

Series: India's Living Temples

Episode structure

- Episode 1 — Temple
- Episode 2 — Temple
- Episode 3 — Temple
- etc.

Story structure History → Architecture → Tradition → People → Unknown Story → Present Day

Audience Who is this actually for?

Differentiation Why should somebody watch our version when hundreds of videos already exist? This is the kind of thinking we expect from this role.

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FORMAT DEVELOPMENT

You will help develop repeatable formats rather than isolated videos. For example:

YATRA A presenter visits a location and explores:

Place → History → Temple → Tradition → People → Food → Local Story → Lesser-known Fact

INTERVIEW

Develop a repeatable structure for conversations with:

- Scholars

- Saints

- Artists

- Historians

- Authors

- Temple administrators

- Researchers

- Practitioners

- Interesting personalities

DOCUMENTARY

Develop

Subject → Central Question → Research → Characters → Locations → Interviews → Visual Story → Conclusion

ANIMATION

Help convert

Story → Characters → World → Episodes → Visual Style → Production Requirements

You do not need to be the final writer, director or producer.

You need to help shape the idea so those departments can execute it.

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SERIES DEVELOPMENT A major part of your work will be asking:

“Can this idea sustain a series?”

For promising subjects, you may develop:

- Series title
- One-line concept

- Logline

- Target audience

- Format

- Episode count

- Episode themes

- Episode summaries

- Presenter requirements

- Expert requirements

- Location requirements

- Visual approach

- Approximate production complexity
- Potential future seasons

For example:

Subject: Bhagavad Gita

Instead of simply saying

》“Make a show on Bhagavad Gita.”

You may develop multiple possible approaches:

A. One concept per episode

B. Modern-life problems explained through selected teachings

C. Scholar-led discussion

D. Animated storytelling

E. Historical/contextual documentary

F. Youth-oriented format The senior creative team can then decide which direction deserves development.

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EPISODE DEVELOPMENT

Once a format is approved, you may help create:

- Episode lists

- Episode titles

- Episode concepts

- Story outlines

- Segment structures

- Opening hooks

- Interview questions

- Research requirements

- Visual requirements

- Location requirements

- Guest requirements

- Approximate episode duration

You should be able to take:



“We need 10 episodes.”

and turn it into:

“Here are 10 genuinely different episodes, and here is why each one deserves to exist.”

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CONTENT CALENDAR & PROGRAMMING

You may also assist in building the platform's content pipeline. For example:

WEEKLY

- Interviews
- Short-form content

- Yatra / cultural content

MONTHLY

- One substantial documentary

- Special cultural programming

ONGOING

- Animated series
- AI-assisted content

- Explainers

- Original formats

You will help ensure that the platform does not become dependent on producing random videos. We want a structured content pipeline. _______________________________________________

CONTENT MIX

You will help think about the balance between:

FLAGSHIP CONTENT

Higher-investment documentaries, series and special productions.

REGULAR CONTENT

Repeatable interview, Yatra, cultural and knowledge formats.

LOW-COST CONTENT

Short-form, explainers, AI-assisted productions and other economical formats.

The objective is to help create a sustainable content engine rather than spending the entire budget on a few large productions.

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AUDIENCE THINKING

Content development must consider the audience.

You may work with our Content Research & Audience Insights function to understand:

- What people are searching for

- What people are watching
- What questions audiences are asking
- What competing content already exists

- What subjects appear underserved
- Which ideas deserve further development

However, audience data is an input—not the entire creative decision. Some valuable stories may have limited existing search volume precisely because they have not yet been presented well.

You should therefore combine

Research + Audience Understanding + Creative Thinking + Production Reality

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CONTENT DIFFERENTIATION

We do not want to simply reproduce what is already available on YouTube. For every major concept, ask:

What is our reason for making this?

Can we provide

- A different story?
- A different presenter?
- Better research?
- Better visuals?
- Better storytelling?
- A fresh perspective?
- A previously unexplored location?
- A new animation approach?
- A youth-friendly presentation?
- Better production quality?

Your job is to help identify that content proposition. _______________________________________________

AI & MODERN CONTENT DEVELOPMENT

AI will be an important part of our development workflow. You may use AI to assist with:

- Brainstorming

- Format exploration

- Episode ideation

- Story structures

- Research organisation

- Competitor analysis

- Treatment development

- Character/story development

- Concept visualisation

- Mood boards

- Pitch documents

- Content calendars

- Alternative creative approaches

However AI is a development assistant, not a substitute for human judgement.

Important historical, religious and cultural information must be properly researched and verified.

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WORKING WITH THE CREATIVE TEAM

You will work closely with:

- Creative Head
- Director / Senior Creative Team

- Researchers

- Scriptwriters

- Editors

- Animators

- AI Artists

- Graphic Artists

- Videographers

- Production team

You may be asked to take a rough idea from a senior creative and turn it into a clear development document that other departments can understand. _______________________________________________

WHAT WE ARE LOOKING FOR

We are particularly interested in people who naturally ask:

“Why would somebody watch this?”

and:

“How can we make this into something bigger?”

You should have

- Strong creative thinking
- Curiosity about Indian stories and culture
- Good understanding of digital content

- Ability to structure ideas

- Good written communication

- Strong research habits
- Understanding of YouTube / OTT formats
- Ability to think in episodes and series

- Ability to understand audiences

- Good presentation skills

- Organisational ability




- Ability to work with multiple ideas simultaneously
- Willingness to use AI tools
- Ability to receive and implement creative feedback

_______________________________________________ WHO CAN APPLY?

We welcome

- Freshers
- 1–3 years experienced candidates
- Mass Media / Journalism graduates

- Film / Television graduates

- Advertising / Communication graduates

- Digital Media candidates

- Content creators

- Assistant directors

- Junior writers
- Researchers with strong creative thinking
- YouTube / digital-content professionals Candidates with personal projects, YouTube channels, short films, college productions, scripts or self-developed show concepts are encouraged to apply.

Previous OTT experience is not mandatory. _______________________________________________

A STRONG ADVANTAGE

You will have an advantage if you can show us that you have already created something yourself. For example:

- A YouTube channel
- A documentary idea
- A short-film concept
- A web-series concept
- A podcast format
- A show bible
- Episode ideas
- A script
- A content calendar
- A pitch deck
- A researched story proposal

We are interested in how you think, not only where you have worked. _______________________________________________

PRACTICAL TEST

Shortlisted candidates may be given a straightforward subject and asked to develop:

1. Show concept

2. Target audience

3. Format

4. Episode structure

5. 5–10 episode ideas

6. Differentiation from existing content

7. Approximate production approach

This will help us understand your actual content-development ability.

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WHAT YOU WILL GET

- Exposure to original OTT development
- Experience developing real shows and formats
- Opportunity to work across documentary, interview, animation, AI and cultural programming
- Exposure to senior creative professionals
- Understanding of the complete journey from idea to production
- Opportunity to build a professional content-development portfolio
- Potential to grow with the platform as its original-content slate expands

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MUMBAI ONLY

This vacancy is strictly for candidates currently based in Mumbai / Mumbai Metropolitan Region. This is a production-oriented role and is not intended as a permanent remote position.

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APPLICATION REQUIREMENTS

Please submit

1. Updated CV

2. Recent photograph
3. Portfolio / work samples, if available
4. Any scripts, show concepts, content plans or creative projects
5. Examples of original ideas you have developed
6. List of AI / creative / research tools you know

Freshers are welcome. _______________________________________________

COMPENSATION

Compensation will be discussed based on experience, practical skills, creative thinking and overall capability.

We are particularly interested in hungry, curious and versatile junior talent who wants to grow with an original-content studio.

THE PERSON WE ARE LOOKING FOR:

Someone who can take

“We should make something about this.”

and come back with:

“Here is the show. Here is the audience. Here is the format. Here are the episodes. Here is what makes it different. And here is how we can actually produce it.”

If that sounds like you, we would like to hear from you.

Meclusions Studio

Building Original Stories. Building Original Worlds. Building Original Talent.

Pay: ₹7,000.00 - ₹25,000.00 per month

Ability to commute/relocate

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Are you a fresher? Or whats exactly is your experience?
- Are you strong in Ideas and Concepts?
- Can you assess suitable audience for the show?

Are you good at content research and audience Insights?
- Are you well aware about various Formats and its need?

(Like Talk Show, Travel Show, Episodic Series, Documentaries etc.,
- Once Show is Finalised can you help with its internal requirement: The Title, The Hooks, Episode Concept and Outline, Visual & Location based requirements, Content Calendar & Programming, etc.
- Are you aware with AI usage?
- Are you strong at Content Differentiator? Means will you be able to create something unique and interesting than the already existing YouTube based or public domain based content??

Education:
- Secondary(10th Pass) (Required)

Language:
- Hindi (Required)
- English (Preferred)

Shift availability:
- Day Shift (Preferred)

Work Location: In person

📌 Content Strategy & (Mumbai)
🏢 Meclusions
📍 Mumbai