ABOUT MULTIPLY

Backed by Pidilite, Multiply is a digital platform for India’s interior contractors - helping them grow, win more projects, and work smarter. From lead generation to quote creation for contractors we’re solving big problems no one’s tackled before.

We're a lean, fast-moving team where everyone works close to leadership and owns real outcomes.

THE ROLE

You’ll shape how Multiply communicates across product modules, marketing channels, and the customer journey - turning features into clear messaging and campaigns that drive action.

Work closely with product, growth, engineering, designers, and editors to develop launch content, guide creative production, and improve performance.

WHAT YOU'LL OWN

- Content Strategy & GTM: Turn module features into contractor-first benefits, positioning, and campaign narratives; take new launches from messaging to ready-to-use assets.
- Brand Voice: Keep messaging simple, conversational, and respectful in Hindi/Hinglish, without corporate jargon.
- Campaign Content: Write for Meta ads, WhatsApp, push notifications, in-app banners, brochures, and video or reel scripts.
- Creative Production: Brief designers, editors, and production partners; independently create banners, thumbnails, Meta statics, WhatsApp creatives, etc
- Performance & Growth: Collaborate on CleverTap journeys, attribution,



and dashboards; use CTR, conversions, engagement, and audience response to refresh creatives.
- Community Engagement: Manage content and engagement for Multiply’s contractor communities on WhatsApp.

TOOLS YOU'LL WORK WITH

- Design: Proficiency in Adobe Photoshop / Adobe Illustrator / Figma / Canva is essential.
- Video Editing: Basic knowledge of DaVinci Resolve, Adobe Premiere Pro, or similar
- AI Tools: Curiosity and active use of AI to improve speed and quality.
- CRM & Attribution: Familiarity with CleverTap or similar journey tools, and understanding of AppsFlyer or Linkrunner, are a plus.

WHO YOU ARE

- 1–3 years in content, brand, or marketing, with some strategy ownership beyond execution.
- Strong English and Hindi/Hinglish writing for mobile-first contractor and trade audiences - transparent, energetic, and authentic.
- Experience creating content for Meta, WhatsApp, push notifications, and in-app placements.
- Strong project management: coordinate creative and cross-functional teams and take ideas from concept to launch on time.
- A performance mindset - interpret campaign data and use it to improve content.
- Experience with tier-2, tier-3, blue-collar, or trade audiences is an advantage.

📌 Content Strategist (Bengaluru)
🏢 Multiply
📍 Bengaluru