We are looking for a creative and trend-driven

Content Strategist who can plan and develop engaging content for a jewellery brand across social media, advertisements, website campaigns, and creator collaborations.

Key Responsibilities

- Plan monthly and weekly content strategies for the jewellery brand.

- Develop creative concepts for

Instagram Reels, Static Posts, Carousels, Stories and Ads

.

- Write engaging hooks, scripts, captions, ad concepts and campaign communication

.

- Create content ideas around jewellery products such as necklaces, bracelets, rings, earrings, anklets, personalised jewellery, etc.

- Research current

Instagram, fashion, jewellery and social media trends

.

- Develop UGC and influencer content concepts that feel natural and relatable.

- Plan content for product launches, festive campaigns, offers and seasonal promotions.

- Create detailed creative briefs for graphic designers, video editors and content creators.

- Suggest different content angles such as:

- Product-focused content

- Offer-focused content

- Trend-based content

- Educational content

- UGC / Creator-style content

- Styling content

- Jewellery gifting content

- Festive and occasion-based campaigns

- Maintain and manage the content calendar and creative tracker

.

- Coordinate with designers, editors, influencers and marketing teams to ensure content is delivered on time.





- Analyse which content formats, hooks and concepts are performing well and suggest improvements.

- Support performance marketing campaigns by regularly developing fresh creative concepts for Meta Ads.

Skills Required

- Robust understanding of Instagram, Reels, social media trends and digital content.

- Good copywriting and storytelling skills.

- Ability to write short, attention-grabbing hooks and scripts.

- Good understanding of fashion, jewellery, beauty or lifestyle content.

- Creative thinking with the ability to generate multiple content ideas regularly.

- Basic understanding of

Meta Ads and performance creatives is preferred.

- Ability to research competitor brands and identify new content opportunities.

- Good communication and coordination skills.

- Basic knowledge of Canva, Google Sheets and content planning tools is an advantage.

Preferred Candidate

- Someone who actively follows jewellery, fashion, lifestyle and social media trends.

- Creative and comfortable experimenting with new content formats.

- Able to understand a brand's visual identity and maintain consistent communication.

- Previous experience with a jewellery, fashion, beauty, D2C or e-commerce brand will be preferred.

- Salary Range:

₹15,000 – ₹25,000 per month, depending on skills and experience.

📌 Content Strategist (Mumbai)
🏢 laviscart
📍 Mumbai